Effective Advertising: How To Get The Most Out Of Your Campaign
Sure, some companies hit a home run right off the bat and see their product or service go viral and sales through the roof. However, for the majority of businesses advertising is necessary to drive sales.
But how do you make sure you are spending your money wisely so that you will see a return on your investment?
Let’s take a look at how to get the most from your marketing campaign by using effective advertising.
What is effective advertising?
When you’re trying to get the most out of your advertising, there are several things to consider.
The first item being communication. Communication is key with many things in your business but especially for advertising.
Let your customers know how your product or service is going to benefit them. How’s it going to make their lives easier or better? Or how is it going to save them money?
The next thing to think about with your advertising is that it should be memorable. What good is your ad if no one can recall what you were talking about? Or that it was your company you were talking about?
Spend some time getting creative so that your ad stands out amongst the crowd. Today’s consumers are bombarded with ads twenty-four hours a day. You will need to make sure that yours does not get lost.
One way to ensure that your advertising campaigns are memorable is to make sure that it resonates with your customers. It should deliver a personable and meaningful message that your customers can relate to.
What problems and headaches do your customers have that your product solves?
When the ad shows that you stand for values above the product or service itself, this may also help the consumer recall your ad better.
Finally, your ad should be inextricably linked to your brand. Leaving no doubt in their mind who you are talking about.
You do not want the consumer to confuse your product or service with the competitors. Especially when you spend your hard-earned money on your marketing campaign, you don’t want anyone to get a free ride.
The most effective advertising campaigns are coming from brands that combine all of these ideas to deliver meaningful and inspirational messages to their target audience.
The more thought-provoking your ad, the more you can help your brand avoid being commoditized.
It sounds difficult, but the more you practice the better you will get at inserting psychological insights into your ad that will resonate with your customer.
Factors that affect advertising effectiveness
A recent study showed there are five factors that influence your advertising effectiveness:
Creativity remains as the most important factor in regards to effectiveness. How can you tell if your ad is creative? The study used the number of increasing sales.
The more sales are increased the more the ad is said to be creative and vice versa.
There seems to be a wide gap between strong creative ads and wheat creative ads, so it's important to spend time on getting your ad creative right.
Who are you trying to reach with your ads? This is the second most important factor in advertising effectiveness.
Obviously, the more people who see your ad or hear your ad lowers the cost of impression, but you want to make sure that you are getting in front of your target audience.
This is where you can really waste your money if you don’t spend time aligning your ad campaign with your potential customers.
In the study, if it was shown that not even half of the campaigns were reaching potential customers.
Luckily with digital campaigns, there are a lot of tools and resources at your disposal so that you can fine-tune your targeting to your potential buyers.
Timing is everything they say. And that it rings true with advertising as well.
You want to show your ads to potential buyers when they are already in the spending mood.
For example, you have a product that is more likely to be purchased on the weekend why would you show your ad on Monday? Thursday or Friday might be a better time to get in front of your customers.
The study showed that context was the least important factor of these five. It was not able to show an actual impact on sales.
Still, it has the potential to increase the effectiveness of your advertising campaign so it should not be taken lightly.
Effective advertising campaign examples
Let’s take a look at some of the most effective advertising campaign examples that we’ve seen in recent history.
Nike’s ‘just do it’ campaign is definitely one of the top contenders. It was memorable as well as short and sweet.
Their sales went from 800 million in the late 1980s to over 9 billion just ten years later
They were able to truly resonate with their customer and their customers knew exactly what they were.
The ‘Share a Coke’ campaign is one of the most creative advertising campaigns that we have seen in a while.
They did this by printing 150 of the most popular names in the countries they ran the campaigns.
This encouraged even their regular customers to buy more coke to share with their friends and family.
Another awesome campaign was from Budweiser and they’re famous ‘whasssup’ commercials.
This campaign had everyone using the phrase and everyone knew exactly what they were talking about.
They took advantage of pop culture and you can still hear people use the phrase today
Cost Effective Ways to Market Your Business Online
There are several low-cost ways to market your business online, let’s take a look at a few:
Blogging is a great way to get the word out about your business. It shows your potential customers that you are an authority in your industry.
If you have the time you can write all the content yourself so doesn’t cost anything.
The other great thing about blogging is that there are billions of searches performed every day which gives your company a chance to be found. This kind of traffic does not cost any money.
Like blogging, videos are another great way to get in front of your audience. In fact, you could even take the blogs that you have already written and turn them into videos.
Since not as many people are willing to create the videos, many say they are less competitive then blogging.
Again these would show your customers your authority in your industry and hopefully convince them to purchase your product or service.
As your blogs or videos start to get traffic you should try to convert these visitors to subscribers of your email list.
An email list is a great way to get customers to spend more money with your company or if you have a long sales cycle is a great way to educate your customer and convince them to eventually buy from you.
Once you have a list you can find several other ways to monetize it as well, for example, allowing someone else to rent the list through Kind Ads.
Using search engine optimization in combination with your blogs, you can generate a lot of free traffic to your website.
Understanding what your customers might be searching for is a lucrative technique to drive free traffic and increase sales.
SEO is not something that you can learn overnight but it is well worth the investment to either learn techniques or hire someone to do it for you.
As you can see there are many ways to get the most out of your advertising. The more time and effort you put into making it effective the more you will get out of it and hopefully the more sales you will see.
At Kind Ads, we like to see all of our advertisers benefit from working with the publishers on our platform.
Be sure to follow us here on Medium and watch for more updates in the coming weeks.
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