What Kind of Ads Should You Have on Your Business Website?
Online advertising is a form of marketing whereby promotional messages are sent to customers via the Internet. Online advertising is a cost-effective way to bring visitors to your website, but the abundance of alternatives might be overwhelming if you’re just beginning.
Discover which internet advertising works best for your company website by reading on.
Types of Ads
Let’s explore some of the most popular types of ads.
#1: Product Listing Ads
When you search for a physical product, product listing ads (PLA) or shopping ads appear on the search engine results page. Because they are PPC (pay-per-click) advertisements, you only have to pay when your ad is clicked rather than viewed.
Product listing ads are an excellent alternative if your website is new and you aren’t seeing benefits from SEO yet.
· Benefits of product listing advertisements: A practical method to instantly boost your website traffic
· Problems with product listing advertisements: Because sponsored listings will be easily identified, they will have a lower click-through rate (CTR) than organic search results
#2: Ad Banners
The purpose of banner advertisements is to increase brand awareness, and they are excellent for luring new clients unfamiliar with the company. Banner advertisements can be used for retargeting campaigns, in which you program your adverts to appear on users’ screens after they’ve already visited your website to entice them back and boost sales. Additionally, you can specify the day of the week and which demographics will see your banner advertising.
· Benefits of banner adverts: Easy access to millions of websites and highly customizable from your Google Ads account
· Adverse effects of banners: Ad-blockers can shield users from advertisements
#3: Demand-Side Platforms
A demand-side platform (DSP) is a device used by companies to buy mobile, search, and video ads from a single marketplace and submit real-time bids on ad space.
Demand-side platforms use a technique- programmatic advertising where the adverts you buy are published contextually based on a sophisticated algorithm. When visitors visit a website, the algorithm decides which advertisements to show them in real-time through a “bidding war” between you and other firms vying for the same audiences.
· Benefits of DSP: Improved aiming
· DSP drawbacks: High initial outlay
#4: Email Adverts
There are two popular ways to advertise via email. One is to include banner ads and links to email newsletter headers and footers, and the other is to ask users to register their preferences so that marketing emails can be sent to them based on those preferences.
· The benefits of email advertising: Make both your business and website memorable
· Email advertisements’ drawbacks: Since it’s challenging to persuade people to open a promotional email in the first place and even more challenging to persuade them to click on the advertisement if it’s not directly relevant to their needs, email advertisements frequently have a low click-through rate
#5: Native Advertisements
Native advertisements blend nicely with the design of the websites where they are used. Examples include sponsored search results on Google that appear alongside the other results and social media advertisements like those on Instagram stories, which you may only view for a brief period because they initially seem to be regular tales.
· Benefits of native advertising: Native advertisements receive 50% more attention from users than banner ads, ensuring greater visibility and a greater click-through rate
· Native advertisement drawbacks: The cost of native advertisements is really expensive
Conclusion
After learning about different ad types and the advantages and disadvantages each one may bring to your business’s websites, it’s time to sit down and decide which one will be a part of your digital advertising.
