Kindly Makes it Easy to be Kind — It’s Automatic!
Our purpose at Kindly is to make it easy for anyone to be kind. We will achieve this by embedding measurable social impact into every product we release to the market. The reason for this is that we do not want to even make being kind a choice — it will just be a happy surprise while using Kindly-powered products or services.
We are all familiar with the “round up” at the checkout at most major grocery stores — “Would you like to donate to help the cancer society,” asks the checkout person when finalizing the purchase. Despite the good intentions of this gesture, it can be unsettling and sometimes even embarrassing if for whatever reason we cannot afford to “round up.” The other problem with this extraction of charity, is that it puts all the pressure on the customer while the grocery store gets all the credit.
A much better solution is to put this charitable responsibility on the company themselves and this can be conveniently done by embedding the measurable social impact into the transaction automatically. This is exactly how the Kindly ecosystem works. Companies and individuals will automatically make a measurable social impact just by using our products or services.
This is how it works. Kindly’s corporate partners will allocate a set amount of their marketing budget or designate a percentage of their transaction fee to the purchase of measurable social impact, and when their customers make a purchase, it will initiate a trackable chain of events on the blockchain that will result in the delivery of these measurable social impacts!
The benefits to these corporate partners in tremendous. For one, it will increase their brand integrity; their customers will feel a sense of gratitude and loyalty knowing that it was their purchase that initiated the social good, and Kindly’s charity partners will have a constant stream of financial support to their causes.
At Kindly, we have created the world’s first measurable social impact token (Kindly Coin) and will soon launch the world’s first blockchain-based measurable social impact (SIE) engine to facilitate the most cost-efficient and convenient way for CSR-focused businesses to give back to the community.
Moreover, following the release of the social impact engine, will be the Kindly social impact scanner, similar to a traditional blockchain explorer, only focusing on the social impact made by each user.
At Kindly, we envision a world of peace and prosperity for all life, where kindness is the currency.
About Kindly
Kindly is a purpose-driven social enterprise co-founded by one of the largest food relief charities in the world. With its existing infrastructure and strategic partners, Kindly is bridging the gap between social impact and Web3 as it creates innovative consumer and business-related products that help make it easy to generate, track and process measurable social impact.
To learn more about Kindly visit:
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