Why Giving is the New Green?
In a world so divided, with seemingly everyone choosing a tribe to belong to; looking for any opportunity to score moral points against the other “team” or pointing the finger to justify or hide their own failings, there is an urgent need to call a “timeout” and reset the social thermometer.
This division is particularly noticeable in the US, where people are triggered by words that, a few years ago, would have been considered benign but are now leading to all-out violence.
But one thing that has been on everyone’s radar for decades is the planet’s health. Environmental movements and advocacy are not new; as a result, thousands of initiatives have been to improve or maintain a healthy ecosystem. Sadly, like all industries, there has also been a slew of charlatans like the Al Gores of the world, ready to pump fear into people’s hearts to make a quick buck.
In any case, while we can all argue about the best diet, the best football team, or the best president, everyone in the room will agree that we have to respect Mother Earth. After all, “charity begins at home,” and our first home is earth. Look past the skin color, political bent, or religious affiliation, and we are all earthlings, united as one global family.
So when it comes to trends, it is interesting to note that the younger generation is particularly keen on seeing a more compassionate and caring business sector. Long gone are the days of justifying a business by its stock price alone; now, corporate social responsibility is as if not more important than any other measure of a company’s bottom line. The much heralded “Triple-bottom line (PPP)” of profit, people, and the planet, also needs an update.
In other words, while we applaud these noble initiatives, Kindly advocates for a quad-holistic approach to doing business — a quadruple bottom line (PPPN), if you will, where the company (profit), customers (people), the earth (planet), and finally, the needy (our neighbors in need) all win.
This comprehensive approach will always win big on social media and build the most passionate fan base. This truth carries over to every industry, including crypto. In other words, those crypto projects that can demonstrate an actual use case, read: utility, while at the same time can show that they are fully transparent and have a mission to do measurable good are the ones that will survive the inevitable “dot-com-like correction” we saw happen to Internet companies in the early 2000s.
For this reason, at Kindly, we have made kindness the single guiding principle of our business. We are a purpose-driven social enterprise with a mission to make it easy for anyone to be kind. We believe kindness is an innate characteristic of the soul, which is why measurable social impact will be automatically embedded into every product we bring to market.
To be perfectly clear, however, when we speak of kindness, we are not “pigeon-holing” it into the idea of sentimentality or blind empathy. Kindness is truth. Kindness can also be a wake-up call. Kindness can be putting a spotlight on abuse and inequality. Kindness can be caring as much as it can also be about tough love.
Giving is cool, free speech is cool, and kindness is cool. We can therefore expect these truths to resonate more than any other message in the coming decade as people escape their information bubbles, wake up from this hellscape of political correctness, look past tribe labels and external judging, and focus more on the essence within all life forms.
Giving is serving, and serving is our natural state of being.
Giving is the new green.
About Kindly
Kindly is a purpose-driven social enterprise co-founded by one of the largest food relief charities in the world. With its existing infrastructure and strategic partners, Kindly is bridging the gap between social impact and Web3 as it creates innovative consumer and business-related products that help make it easy to generate, track and process measurable social impact.
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