17+ psychological techniques that will influence people to buy more from you

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Key highlights from the articles:

• Reduce distractions — e.g. fewer forms to complete, less information to read, fewer products to choose from
• Use 9 as the price ending
• Offer a different pricing for very similar products (e.g. different colors)
• Placing a less valuable product next to the product you want to sell at almost the same price
• Place some very expensive products next to the product you want to sell
• Use fewer syllables when showing your price (e.g. use $1499 instead of $1,499)
• Use bundled pricing
• Use the “Rule of 100” to express your discount in the correct way — e.g. when price is under $100, user a percentage discount. When price is over $100 user an absolute value
• Instead of offering free shipping, why not try offering a free product and ask your visitors to cover only the shipping costs?
• Create a sense of urgency (e.g. count down clock, shwoing just a few items left in stock)
• Add a live chat

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