Salling Group

Packaging principles and guidelines

Mia Bjergegaard
Mar 23, 2020 · 3 min read


Our work for Salling Group enabled them to convert their executive sustainability strategy into a set of operational guidelines that will ensure 100% recyclability of their Private Label plastic packaging by 2023.


In the midst of accumulating climate changes and with a governmental ambition to lower Danish emissions with 70% by 2030, the implementation of sustainable business models and production is more critical than ever. Salling Group has decided on an ambitious strategy to use only plastic packaging that is fully recyclable after use and made from as much recycled material as possible. With the commitment to deliver fully on this goal by 2023, the organization is left with only 3 years to integrate this new approach and new sourcing standards. But with sustainable business being an unfamiliar territory, where do you start and how do you ensure that organization and suppliers are onboarded on the journey?


Centered around a set of intensive work sessions with the Salling Group project team, Kirk, Hatch & Bloom build a strategic design process aimed to cut through the many misconceptions on plastic and recyclability and uncover the actual needs that one would have to deliver on to ensure a sustainable packaging approach.

Mock-up // Plastic Packaging Strategy, Principles and Dictionary + Plastic Packaging Operational Guidelines


Design strategy
User study
Stakeholder management


For further information on the project, please contact:

Kirk, Hatch and Bloom

A publication of thoughts from Kirk, Hatch and Bloom