Image for post
Image for post
Stars behind stellar products…

This blog covers the excerpts from the podcast published by The Prodcast team shared to me by padmini janaki.

Sub-titles below are questions asked by Aishwarya Ashok, Product Marketing Associate from Zoho and the short phrases are answers given by Dinesh Varadharajan, Vice President of Product Management, Kissflow Inc.

Culture in the organization:

Learning over the years:

  • How to talk to customers.

Employee — Organization relationship:

  • It is like if Process is a Car. Then people(employee) drives the car.

About SaaS customers:

Managing current Corona crisis situation :

For New Product Managers:

Evaluate competitors. But never copy.

  • Because we don’t know why a competitor has created a feature and who is using that feature. Don’t know their thought process.
  • The real workflow of a PM can be like, understand the problem (statement), and design on your own. Understanding the audience is also important. Because each product’s audience set is different. (Geographically, Infrastructure, etc.)

WINES framework:

  1. W →Winners — Leadership team — Leapfrogging competitors.
  2. I → Invisible — Engineering team — Non-functional background improvements like database change, increasing cache, performance, framework change,...
  3. N → Needs — Customer Success team — Wish list will be prepared by them and they prioritize features as well;
  4. E → Experience — UX team — Redesign, Refer recordings of customer meetings, and address/improve the UX flaws in the product.
  5. S → Sales team — Feature lists — Like if this feature did, I can close so and so $ deal (Pre-sales)
  • Every release cycle, all 5 buckets will be analyzed and evenly balanced. Because a road map’s ownership is owned by all.
  • Important thing is, if it is a new product or not a stable product then WINES would not work out. W takes a key role. Being strategic in nature and for long term goodness of the product, even losing 1 or 2 deals is considered OK.
  • WINES or not WINES framework gives clarity on how we are operating as an organization based on products built.
  • To know in deep about WINES, you can check out the blog written by Dinesh Varadharajan about the same.

Over to you

Keep learning!

Butterfly Effect

Stories from our teams in marketing, sales, engineering, product and more!

Dinesh Kumar P

Written by

Product Manager | Kissflow | B2B SaaS | Passionate about Data | Azure

Butterfly Effect

We’re changing how work gets done–both in our office and around the world. Find out how we do it!

Dinesh Kumar P

Written by

Product Manager | Kissflow | B2B SaaS | Passionate about Data | Azure

Butterfly Effect

We’re changing how work gets done–both in our office and around the world. Find out how we do it!

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store