This is a continuation of my previous blog featuring futurists who are leading us all into a world where technology is performing most of our errands.
The next episode that satisfies our craving to know the impact of technology was with Abhijith Bhaduri who’s popularly known as one of the most interesting globalists. One who can create extraordinary talent strategies for the future.
His book “The Digital Tsunami” shares insights into businesses being transformed by digital technology and other socio-economic shifts.
Title: Work Minus Unhappy Careers
Abhijith Bhaduri pointed out how people are making unconventional career choices nowadays as times have changed and those 6–7 jobs that people considered as prestigious ones are no longer attractive.
- People are pursuing happiness and passion instead and that’s the best thing.
- As the world has become interconnected, most career choices that people make nowadays are becoming meaningful. All these are the result of “drop-in scarcity”.
- When we have the freedom to make career choices, that’s when we start shifting our attention from being successful in doing what brings us happiness.
- The happiness mindset is in contrast to the worldview of scarcity. Where a lot of competition exists, and we predominantly focus on success, money, fame, power, etc.
It’s wonderful to see people making career choices that make them happy.
A doctor becoming a rock musician and a successful HR consultant becoming a stand-up comedian is just so awesome and this is going to develop in the coming days.
Jim Sterne is the producer of Marketing Analytics Summit, has authored several books Artificial Intelligence for Marketing (Practical Applications), Web Metrics, World Wide Web Marketing and many.
Title: Work Minus Fear of AI
Jim Sterne insists on two things in context to the role of technology in the future.
- First of all, AI is being positioned as something that’s extremely complex, which isn’t true.
- There are a handful of articles and books that threaten us with the dooming possibilities of AI.
- The other fear is that AI will take over all our jobs and as a result, there will be a terrifying boom in unemployment. None of these is true.
- If you’re a marketer, frightened about your position, then the best thing for you to do is to start understanding your industry and customers and product offerings.
- Because human’s cognition and the ability to empathize, use reasoning and common sense while dealing with situations can never be mimicked.
For instance, it’s easy for humans to utilise an idea from a fiction book to solve a real-world problem.
The more you know about your industry, customers and product offering, you become an inexpensive value and machines will need you to choose which problem you want to solve first.
So as a marketer it becomes your job to identify the problem that needs to be solved and machines solve them.
Byron Reese is the founder of Gigaom, runs a podcast called “Voices in AI”, is an author of the book “The Fourth Age”.
Title: Work Minus Monotony
Byron has a thesis and it states, if you can think of a work that machines can do, consider you build drone bees to clean windows, if there are jobs that in future we will build machines to do, but now those work are done by humans, there’s a term for that and it’s called dehumanising.
So if there’s any work that machines can do then it’s understood that those work don’t require passion, creativity, emotion or anything that makes humans human.
- This literally means you ask a human to do a particular task until you build a machine to do it.
Another interesting instance,
“I’m not the first to cite the example of the ATM machines, the automated teller machine, which sure looked like it would eliminate tellers but we actually have more bank tellers now than we had when that came out. And the prevailing idea why that is is because by lowering the cost of opening a branch, this technology calls banks to open more branches, therefore needing more people.”
Here are links to podcasts,