“Customer retention is just as important as new customer acquisition, if not more so. Keeping your customers doesn’t have to be hard; it can be as simple as putting automation to good use.”
In this latest article in Business.com, Suresh Sambandam details what you can do to reduce customer churn, how to keep existing customers happy and acquire new ones without spending five times more money and time than required.
In a constantly changing market, organizations that don’t evolve and maximize productivity are already losing. If small business leaders want to stay in the game, they need to use automation to create high-performing retention strategies.
A must read for all small business owners. Read the full article here.