“Post-Epidemic Era”：How COVID-19 affects trends of employee gifting.
“The holidays provide the perfect time for businesses to set themselves apart and attract great talent by recognizing their employees’ hard work.” — Express Employment Professionals CEO Bob Funk
and even in pandemic time?
Introduction
In 2020, workplaces became more desolate due to the Covid-19 pandemic, which changed the business environment from being at the office to working from home.
The pandemic also caused a dramatic shift in businesses’ economic policies, as well as its work environments.
Nowadays, people are unable to meet in person due to the risk of spreading the infection of the virus, so when it comes to gift-giving to employees and clients, it will help improve the emotional relationships with both groups.
Thus, in this article, you will learn how COVID-19 influenced corporate gift-giving, its new corporate gift-giving strategies that are employed during the pandemic, and will provide 3 tips for corporate gift-giving at the end of the article.
How COVID-19 influences corporate gifting
According to the statistics in the SHRM COVID-19 research in the United States, the rate of employees working from home grew from 7 percent to 64 percent and even concluded that 74 percent of companies are expected to have some employees continuing to work from home after the pandemic ends.
With these results ,corporation have realized how disconnected they are with employees and customers.
So, it’s important that HR managers and executives pay more attention to these statistics and decline in morale amongst their employees and customers.
“Without happy and productive people working for and with your company, you may be in jeopardy of losing business.”
Under the influence of the epidemic, the opportunities for colleagues to contact customers have been reduced, and it is impossible to gather everyone together to celebrate important festivals. At the same time, because of geographical restrictions, it is impossible to physically meet and communicate with foreign customers. Without physical interaction, it is necessary to connect emotions in other ways.
Undoubtedly, COVID-19 will force many employers to abandon their traditional parties this year, making HR managers or employers shift their attention to the employee office-gifting option.
What is the “ New Corporate Gifting Strategy “during this pandemic?
1.Wellness
Some American companies will focus their corporate and holiday gifts on wellness products next year, such as yoga mats and phone sanitizer boxes, and more.
Because employees WFH for a long time, when choosing gifts, you can try to choose sports-related gifts or relieve - stress products .In this way, in addition to maintaining physical and mental health, it can also effectively improve work efficiency.
2.Personalized
During a pandemic, a touchpoint on a valuable gift acts as a reflection of a company’s values, because personalized and thoughtful gifts tend to make a splash to connect remote employees and express their gratitude and care for the company.
For example, if you want to give gifts to the staff in the sales department, you can choose the power bank as a gift for sales professionals who often travel to other regions. However, if you don’t know how to choose the suitable gift for your employees, please read to the end of this article!
3.Warming
In 2020, the pandemic made us cherish the people around us more. When the boss is choosing gifts for his/her employees, he can choose to send either handwritten cards or other gifts that make employees feel warm. In this way, employees who work from home will boost their morale and loyalty, while increasing the company’s production and revenue.
“This is your time to shine. When you give the right gifts and get thank you notes one or two months out, it will be so fulfilling.”
Finally, I will share 3 corporate gift-giving tips for you to give gifts successfully.
1.Set up a reminder for rewarding remote work in the holiday season
Because of the epidemic, we can’t get together to celebrate , so we had no choice but to give gifts to replace it. This could take place on the anniversary of the company’s founding, Christmas, New Year, etc.
In this way, you will never forget the time to give gifts to employees.
2.Think about the characteristics of employees and their needs
Imagine from the employees’ perspective what kind of gifts they hope to receive during the holidays that fits either the needs of the position or his personality.
If an employee’s hobby is to cook by himself, then you give him a hot-spitting driver, maybe he will be particularly happy!
3. Click on Giftpack bottom
After thinking well, simply go to the Giftpack website, enter some information, and you can order gifts!Then, the gift will be delivered directly to the employees by trained professional gift givers.
In the same time, you can check the gift delivery status through the background without worrying about the rate of sending error.
The epidemic has totally changed people’s gift-giving habits
Although a vaccine has been developed in 2021, I believe that remote work will continue to develop. What’s more , face masks are still required on public transportation, and there are still limit on the number of people in the event.
Though under the epidemic situation, it will no need for you to worry about losing opportunities to contact emotionally.
“Gift-giving is an art”
it’s going without saying that Giftpack is your best choice!
Giftpack.ai is an AI-powered business gifting platform that provides real personalization at scale. We make the concierge corporate gifting service just one-click away.
If you are curious about AI-powered gifting service ,you can find out more about how it works here.
Now, it’s time-saving and accurate for you to use this AI-powered business gifting platform to select the most suitable one for corporate gifting!
Don’t worry about the COVID-19 epidemic and the gifting-trend alteration ,we will always by your side with care and love !
