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Insight: Software as a Service
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Insight: SaaS (49) Is SaaS still a viable business model today?
Insight: SaaS (49) Is SaaS still a viable business model today?
I made some conclusions on how long clients decide whether to purchase SaaS in the previous article. Today, we discuss the SaaS model in…
Jasper Han
Aug 5
Insight: SaaS (48) 20 seconds: out or not
Insight: SaaS (48) 20 seconds: out or not
We discussed company boundaries and the future of SaaS in China in the last article. We’ll explore a phenomenon today that could challenge…
Jasper Han
Jul 29
Insight: SaaS (47) Company boundaries and Chinese SaaS
Insight: SaaS (47) Company boundaries and Chinese SaaS
I did my research for the last two articles on Zapier. I’ve investigated and studied Zapier from the viewpoint of a SaaS entrepreneur. You…
Jasper Han
Jul 22
Insight: SaaS (46) Case Study: Zapier’s Secret (Part 2)
Insight: SaaS (46) Case Study: Zapier’s Secret (Part 2)
We began exploring how Zapier might expand quickly and profitably despite taking on only a modest amount of venture money in the previous…
Jasper Han
Jul 15
Insight: SaaS (45) Case Study: Zapier’s Secret (Part 1)
Insight: SaaS (45) Case Study: Zapier’s Secret (Part 1)
In the previous article ‘Insight: SaaS (44) PLG — — Relationship between products and non-products’, we talked about PLG topics; today…
Jasper Han
Jul 8
Insight: SaaS (44) PLG — — Relationship between products and non-products
Insight: SaaS (44) PLG — — Relationship between products and non-products
We talked about using Product Marketing in the previous article ‘Insight: SaaS (43) Some of my unconventional views on Product Marketing’…
Jasper Han
Jul 1
Insight: SaaS (43) Some of my unconventional views on Product Marketing
Insight: SaaS (43) Some of my unconventional views on Product Marketing
We talked about how our CSM solved the retention challenge in the previous article ‘Insight: SaaS (42) Bridging the Chasm: From Active to…
Jasper Han
Jun 24
Insight: SaaS (42) Bridging the Chasm: From Active to Renewal
Insight: SaaS (42) Bridging the Chasm: From Active to Renewal
We discussed SaaS onboarding in the previous article ‘Insight: SaaS (41) SaaS onboarding hands-on guide’, and now we’ll discuss how CSM…
Jasper Han
Jun 17
Insight: SaaS (41) SaaS onboarding hands-on guide
Insight: SaaS (41) SaaS onboarding hands-on guide
The value proposition and the need proposition were explored in the previous article ‘Insight: SaaS (40) Customer Value Proposition’.
Jasper Han
Jun 10
Insight: SaaS (40) Customer Value Proposition
Insight: SaaS (40) Customer Value Proposition
The rule for calculating bonuses of SaaS enterprises is described in the previous article. Let’s talk about the value proposition, which is…
Jasper Han
Jun 3
Insight: SaaS (39) Rules of calculating bonus
Insight: SaaS (39) Rules of calculating bonus
We discussed Account-Based Marketing in the previous article, and today we’ll talk about how SaaS businesses calculate bonuses.
Jasper Han
May 27
Insight: SaaS (38) Account-Based Marketing
Insight: SaaS (38) Account-Based Marketing
We discussed the moving upmarket of SaaS companies from SMBs to Enterprises in the previous article ‘Insight: SaaS (37) Moving upmarket’…
Jasper Han
May 20
Insight: SaaS (37) Moving upmarket
Insight: SaaS (37) Moving upmarket
The requirements and essential competencies of SaaS PM were introduced in the previous article ‘Insight: SaaS (36) What kind of talents is…
Jasper Han
May 13
Insight: SaaS (36) What kind of talents is qualified for the SaaS PM?
Insight: SaaS (36) What kind of talents is qualified for the SaaS PM?
We reviewed the SaaS customer journey in the last article ‘Insight: SaaS (35) Customer journey’. Let’s discuss how to become a competent…
Jasper Han
May 6
kiwicode MVP is DONE!
kiwicode MVP is DONE!
Dear followers,
Jasper Han
May 5
Insight: SaaS (35) Customer journey
Insight: SaaS (35) Customer journey
In the last article ‘Insight: SaaS (34) Freemium or Free Trial: which is better for SaaS?’, we compared the Freemium and Free Trial in…
Jasper Han
Apr 29
Insight: SaaS (34) Freemium or Free Trial: which is better for SaaS?
Insight: SaaS (34) Freemium or Free Trial: which is better for SaaS?
We discussed the mid-life crisis of SaaS in the last post ‘Insight: SaaS (33) Quarter-life crisis of SaaS’; today, we’ll identify two SaaS…
Jasper Han
Apr 22
Insight: SaaS (33) Quarter-life crisis of SaaS
Insight: SaaS (33) Quarter-life crisis of SaaS
In the previous post ‘Insight: SaaS (32) In 2022, is it still a good time to start a SaaS company?’, we addressed if now is a good time to…
Jasper Han
Apr 15
Insight: SaaS (32) In 2022, is it still a good time to start a SaaS company?
Insight: SaaS (32) In 2022, is it still a good time to start a SaaS company?
The pricing strategy of SaaS was discussed in the previous article ‘Insight: (31) Common pricing strategies for SaaS’. Today, we’ll talk…
Jasper Han
Apr 8
Insight: SaaS (31) Common pricing strategies for SaaS
Insight: SaaS (31) Common pricing strategies for SaaS
In the previous article ‘Insight: SaaS (30) Which should SaaS choose: KPI, OKR, or SMART goals?’, we analyzed how OKR, KPI, and SMART goals…
Jasper Han
Apr 1
Insight: SaaS (30) Which should SaaS choose: KPI, OKR, or SMART goals?
Insight: SaaS (30) Which should SaaS choose: KPI, OKR, or SMART goals?
My previous article ‘Insight: SaaS (29) Global SaaS is eating the world.’ discussed my opinions on global SaaS. Today, we’ll talk about how…
Jasper Han
Mar 25
Insight: SaaS (29) Global SaaS is eating the world.
Insight: SaaS (29) Global SaaS is eating the world.
In the last article ‘Insight: SaaS (28) How to understand customer referral and manage it?’, we covered how to assess SaaS referrals. Let’s…
Jasper Han
Mar 18
Insight: SaaS (28) How to understand customer referral and manage it?
Insight: SaaS (28) How to understand customer referral and manage it?
We explored the use of Pod Structure in SaaS in the previous article ‘Insight: SaaS (27) How to carry out the Pod in SaaS?’. Let’s discuss…
Jasper Han
Mar 11
Insight: SaaS (27) How to carry out the Pod in SaaS?
Insight: SaaS (27) How to carry out the Pod in SaaS?
We covered the operation between the SaaS departments in the previous post ‘Insight: SaaS (26) Four departments collaboration’. Let’s think…
Jasper Han
Mar 4
Insight: SaaS (26) Four departments collaboration
Insight: SaaS (26) Four departments collaboration
We discussed the impact of raising SaaS prices in the last article ‘Insight: SaaS (25) Raise your SaaS price’. Today, we’ll tackle SaaS…
Jasper Han
Feb 25
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