4 Free Social Media Analytics Courses For Social Media Marketers
1. Introduction to Social Media Analytics
Available at: Coursera
Created by: Emory University
Taught by: David Schweidel, Associate Professor of Marketing, Goizueta Business School
Price: Available for free | Certificate available if you join the specialization
The course is actually a part of Coursera specialization, Foundations of Marketing Analytics Specialization. This specialization has six courses of which the fifth in the series is Introduction to Social Media Analytics. It’s a four-week course covering all major aspects of social media analytics.
- Week 1: Basics of Social Media Listening
- Week 2: Opinion Science and Dynamics
- Week 3: Crimson Hexagon Walkthrough
- Week 4: Applying Analytics to Social Media Activity
2. Social Media Data Analytics
Available at: Coursera
Created by: Rutgers the State University of New Jersey
Taught by: Chirag Shah, Associate Professor Information and Computer Science
Price: Available for free | $30
This course is more hardcore analytics than the previous one. Unlike the previous course, which focused more on listening, this course delves into numbers and graphs. It’s four-week schedule looks like this:
- Week 1: Introduction to Data Analytics
- Week 2: Collecting and Extracting Social Media Data
- Week 3: Data Analysis, Visualization, and Exploration
- Week 4: Case Studies
If you have some background in coding, this course will be even more fruitful. You will also use Python for sentiment analysis and use R language for doing statistical analysis.
3. Free Social Media Analytics Course for Beginners
Available at: quintly.com
Created by: quintly
Taught by: quintly Academy
Price: Free
The course begins with basics starting with social media analytics and social media landscape. Then the next three sections of the course discusses:
- How to approach situational analysis and social media competitive anaysis
- Understanding your objectives and defining the right KPIs
- Reporting (a section where all agencies’ members should specifically focus on)
This course also offers you quizzes at the end of every section. Also, it shares some amazing assets within the course:
- Social Media Landscape chart
- Differentiation between Social Networks for data collection
- Possible action points for your goals
- Social Media Analytics Cycle
4. Social Media Analytics: Using Data to Understand Public Conversations
Available at: Future Learn
Created by: Queensland University of Technology
Taught by: Jean Burgess, Director of the QUT Digital Media Research Centre, Axel Burns, Professor in the QUT Digital Media Research Centre, and Tim Highfield, Vice-Chancellor’s Research Fellow at QUT and a member of the Digital Media Research Centre
Price: Free | $94
Broadly, this course will talk about:
- Understanding the role and structures of social media conversations
- Methodologies for gathering data and its implications
- Key metrics used for analysing Twitter
- Methods for identifying trends in social data
- Methods for creating and interpreting data visualisations
Source: vaizle
