5 Ecommerce SEO Strategies for Starters
1. Create Catchy Product Descriptions
It’s almost impossible to write cent percent unique descriptions for thousands of product pages on your online store. But the only way out here is to be unique.Google hates plagiarized descriptions. Absence of unique descriptions will prevent you from gaining any SEO advantage.
Provide the product description for as many products as you can, especially for the products that you want to rank on Google SERPs. Ensure that descriptions are fresh and unique. That means, write unique and easy-to-read product description for each product you offer. No duplicates at all.
2. Audit Website Loading Speed
Website loading speed is #1 user experience indicator in new Google regime. Google doesn’t want to see users waiting for a website to load.
Experts say that 2–3 second of website loading time is idea. Anything above 3 seconds could lead to traffic loss which in return will mean lost revenue.
Since ecommerce websites contains thousands of associated products, they put massive load on web servers. That eventually affects the website speed. Install an image optimization plugin to compress images in size and speed up website loading.
3. Install SSL Securities
SSL is a crucial part of the technical SEO and provides security cover and as well as SEO advantage for the websites.
Visitors are more likely to visit and execute transactions on the ecommerce website that has SSL. SSL guarantees safeguard of private and confidential information being passed through the payment gateways.
With SSL users can use their payment options without worrying about data theft.
4. Managing User Reviews:
User reviews are critical to SEO. If you run an ecommerce website, let users review products and put their honest feedback. Websites owners ignorant to the reviews may damage their website’s SEO.
Enable users to write down their reviews whether negative or positive. From the SEO perspective, it is always a good idea to have user reviews enabled on your site. Additionally, put an effective mechanism manage reviews to keep genuine reviews on the website and weed fake reviews out.
5. Site Design and Redesign
Bigger challenge is to have a proper website site design and redesign scheme. Make sure that the website is responsive and designed for multiple screen size. An ecommerce website should be optimized for SEO and user experience.
In most cases, if design/ redesign of a website are done correctly, you can see up to 75% increase in organic traffic.
Source: Brainpulse
