#EDMTIPS The Importance of Email Forwards and Ways to Encourage Recipients to Share Your Message
Email forwards and shares are one of the best ways to grow your audience because your subscribers help expand the reach of each of your marketing and sales messages. To prompt your audience to forward your email to a friend or share your email as a webpage, leverage these three tips.
- Extend the offer to the recipient’s network
Since emails feel private, some recipients may be hesitant to share your email with others. Therefore, invite them to forward your message to their family members, followers, and friends. If your email contains an exclusive discount or offer, give recipients permission to share it with a handful of people they know. Borrow these lines to encourage people to share your email:
“Know someone who would love this deal too? The promo code is valid on two separate orders: Forward this email to a lucky friend!”
“Like what you read? Share this email with a colleague or coworker who would appreciate it, too.”
2. Replace your CTA with “Forward to a friend”
Some emails are standalone pieces of content that do not include a link for subscribers to click. In those instances, you may want to replace your standard CTA with a “Forward to a friend” prompt. For example, emails containing event information with an open invite should include a “Forward to a friend” CTA to increase the number of attendees.
