How to Write Marketing Emails That Don’t Get Marked as Spam
Some fast takeaways:
1. Never buy subscribers or send unsolicited emails.
If you’re buying email lists and sending content to people who never signed up to receive them, there is even a greater chance you’ll be heading for the spam folder.Instead, you should be focusing on how to grow your email list by getting new subscribers. Include signup forms on your website.
2. Use toolsy to help check your content for spam before you hit send.
Most email software for marketers has a built-in feature that checks for spam.It scans your message and determines how likely it is to get sent to the spam folder.
To avoid a high spam risk, make sure you limit the use of promotional words such as free, buy, promo etc.You can include these words in your message, but use them sparingly.
Avoid special characters and writing in all capital letters. Don’t make obscure choices, e.g., adding spaces between letters, like F R E E.
Make sure the size of your email isn’t too big either.
If you’ve got links, be sure they from reputable websites with a high domain authority.
Your messages shouldn’t be too text-heavy or image-heavy. Balance text and images.
Don’t include too many colors or text written in colors difficult to read.
3. Don’t send marketing emails too often.
When it comes to receiving emails, consumers report that sending emails too often is the number one most annoying action taken by marketers.
You can even change the sending frequency based on what the subscriber prefers.
When a new customer signs up to receive your content, ask them how often they want to hear from you. You can segment this list by people who want weekly messages or just a monthly newsletter.
4. Clearly label the sender field, and don’t change this address.
Make it clear whom the email is from. Don’t change the sender field too often. Try to stick with the one that works best for your promotional messages.
Avoid odd choices, such as donotreply@yourdomain.com or 372as2y9@yourdomain.com.
If they are used to receiving your marketing emails from the same sender address and one day it comes from a different one, they may think it’s spam.
5. Do not deceive your subscribers by tricking them into opening a message.
Tricking your customers can damage your brand.
In addition to marking your message as spam, the recipient might ultimately unsubscribe from your email list. More than half of consumers say they have felt cheated or tricked into opening a promotional email.
You might fool spam filters, but you won’t fool the person who opens the email. They’ll still send you to the spam folder.
6. Always make sure the content of your emails is relevant.
Ask yourself these questions before you hit send: Why are you sending this email? Is this message adding value to the subscriber?If you don’t have a clear answer to these, you should probably re-evaluate the message.
If it’s been a while since you’ve communicated with your subscribers and you feel like it’s time to send a new email, you probably can’t go wrong by sending out a discount or promotional code.
Run a flash sale, or send an exclusive personalized offer.
These types of messages are likely to get opened and lead to conversions.
7. Learn how to write subject lines that lead to opens and clicks
You could have the best promotional message in the world, but nobody will see it if they don’t open the message.
It’s in your best interest to keep your subject line as short as possible. Research shows that email subjects between 1 and 20 characters yield the highest open rates, regardless of what type of email you’re sending.
This is partially due to the fact that 55% of emails are opened on mobile devices.If your subject line is too long, it will get cut off when it’s viewed on a cell phone. If the subscriber can’t read the full subject, it decreases the chances they’ll open the message.
Use your subject line to create a sense of urgency. Provide an offer that won’t last forever, and make sure it’s properly conveyed in the subject.
Source: Quicksprout
