[Material] Lesson 4 : Graphic Design 101

What is Design?

The action of producing a plan of something before it is made. – Oxford Dictionary

Design is not just what it looks like. Design is how it works. – Steve Jobs

Output

COLOR SPACES
CMYK = PRINT | RGB = DIGITAL

CMYK (cyan, magenta, yellow and black)

RGB (red, green, blue)

DPI/RESOLUTION
72dpi = digital | 300dpi = print

DPI (dots per inch)

PPI (pixels per inch)

BRAND GUIDELINES

Logo is very important cause it represents the brand in just one look!

Colors can define/symbolize different meanings!

TIPS & TRICKS

Limit your typefaces/fonts (typographic emphasis)

Highlight important elements

Don’t be afraid to scale but still have enough white space

Use presets/template to help you get started

Play with different tools (blending options, mask)

BASIC PHOTOGRAPHY

Shutter speed = how fast shutter will click

Aperture = opening of the lens

ISO = collects light

BASIC COMPOSITION

Rule of Thirds

Leading Lines

FG, BG, MG

Shallow DOP