Pharmacists Are Not Robots & Why They Should Stay That Way
If you’re familiar with the phrase IoT you have a general idea of the increasing trend towards digitizing, well, everything. Automation, gamification, tech-i-fication (ok, I made that one up) are all the rage across industries. Here is why, I argue, we still need our very human pharmacists and pharmacy technicians to remain human.
Interpersonal Communication (Emphasis on the Person)
As healthcare is increasingly trending in the direction of patient-based treatment, we are now (finally) addressing individuals on their health across the lifespan vs. problem — here is your prescription — solution. While pharmacists may have previously been regarded as a wall between the patient and prescription, they now are fostering relationships with people over their health. Studies show that Pharmacists can improve patient adherence to drug therapy through appropriate strategies, including patient counseling and education. But we have some barriers.
This all sounds well and good in theory, but as a real-life pharmacist (or doctor who works with pharmacies, OR patient who regularly visits a community pharmacy), you know that ‘ain’t nobody got time for that.’ Our platform, Klara, is essentially a messaging app that allows doctors, patients, pharmacies to send HIPAA-compliant messages like questionnaires, surveys, billing requests, refills etc. that you can answer on your own time. It’s easy and free (words rarely heard in the medical field).
How Many Hours a Day Do You Spend On The Phone?
We found that physician-pharmacist communication preferences break down to the following:
We don’t want to use the words outdated… however… nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them (Pew Research Center, 2015). We need to revamp the way pharmacists, doctors and patients view communications. Let’s meet each other where we are.
By facilitating healthcare communications, we allow real people to have real conversations without having to waste (real) time — and subsequently, money. We have a tangible impact on people helping people to get better and remain healthy. This isn’t telemedicine, this isn’t an EMR, this is a way to influence real peoples’ lives — it just works.