Getting Started with Klaviyo as a Developer: Journey as a Klaviyo Developer → Partner
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This is the fourth and final article in our Getting Started as a Klaviyo Developer four-part series.
So far, we have discussed modeling data and workflows, mapping models to Klaviyo, and testing and go-live. Now that you understand the foundation for building with Klaviyo, we are excited to share opportunities for growing your business with Klaviyo.
Overview
- Klaviyo’s developers can access technical, marketing, and sales support to help you grow your business
- Klaviyo offers a leading system integrator / agency as well as tech partner programs for developers
- We want to hear from you and learn more about what you are building and how we can make our developer experience even better
Benefits to being a Klaviyo Developer
Today, there are over 50,000 organizations interacting with Klaviyo’s APIs on a weekly basis making over 7B requests per week and a growing customer base of 100,000+. With this massive growth, Klaviyo will be unable to build everything our customers need exactly when they need it.
As we look ahead to 2023 and beyond, we’re continuing to improve our developer experience from a technical perspective, and also providing additional opportunities to grow your business.
So, why be a Klaviyo Developer?
- Business opportunity
— As highlighted above, Klaviyo has over 100,000+ customers and counting that are continuously looking for new ways to differentiate and enhance their business. Klaviyo developers have the unique opportunity to build for this growing user base and start to address their unmet needs. - Leading developer experience
— Whether it’s onboarding, development, or deployment of new solutions ranging from building new apps to one-off custom solutions for Klaviyo’s customers, Klaviyo has made massive API surface improvements focused around extensibility and flexibility to cover more of our product areas and connectivity to make our APIs more intuitive and efficient. In addition, Klaviyo has many helpful tools ranging from a Sample Data Generation Tool and Auto-generated SDKs to assist in faster onboarding speed to launch quickly. - Data infrastructure and access
— Our engineering teams are experts in handling large scale infrastructure. We take care of the low-level systems to make your work more efficient and impactful. With Klaviyo, you can use our low-latency, high-availability data infrastructure optimized for customer data, so you can focus on building solutions and apps that make business impacts.
Serving as a Klaviyo Developer has many benefits as Klaviyo is still in the early days of expanding into a developer platform, and we want to provide opportunities for early adopters to grow their businesses. Starting off, we are looking to provide immediate opportunities across three core areas, highlighted below.
Business & Marketing
With our growing developer and partner base, Klaviyo Developers will have access to co-marketing opportunities and distribution channels to help expand your business.
- Co-marketing: Co-creation of content to showcase your new custom experience or app for Klaviyo’s customer base.
- Distribution: Highlight your unique builds via Klaviyo developer channels to help broaden your company’s exposure.
Community
Klaviyo’s developer community stays closely connected through exclusive events, forums, newsletter, and more. Continue growing your skills and business by accessing and learning from the broader community.
- Klaviyo’s Developer Portal
- Klaviyo Developer Newsletter
- Twitter (@KlaviyoDevs)
- Exclusive events and workshops
- Participate in developer challenges (launching in 2023!)
Support
As you build on top of Klaviyo, whether a one off experience for a Klaviyo customer or app for scale, we want to provide you with any support needed from our product and developer relations teams. Klaviyo Developers gain access to developer support to help you continue to enhance your build.
Klaviyo Partner Programs
As a Klaviyo Developer, we are excited to see you expand your business! As you grow, Klaviyo offers different partner programs to further help you, providing unique benefits based on your business goals.
Our Tech Partner program is designed for companies that have reached product market fit and are ready to scale their business with the partnerships team. We offer support via a dedicated point of contact that can help with technical guidance, preferred access to business development initiatives and the opportunity to be featured in broader Klaviyo co-marketing campaigns.
Our System Integrator (SI) / Agency program is designed for those who are enthusiastic about Klaviyo and want to provide custom solution support to current and prospective Klaviyo customers.
Depending on the goals for your business, you’ll fit into one of those programs, detailed below.
Klaviyo’s Tech Partner Program
The Klaviyo Technology Partner Program has been designed specifically to give all technology partners that have a published app with Klaviyo a path to success. As each partner strengthens its relationship with Klaviyo and our joint customers, the partner will receive higher value benefits from Klaviyo: The Klaviyo Technology Partner Program operates across two tiers, Verified and Elite, organized based on the overall impact that each partner has on Klaviyo’s business and our joint customers’ success, as demonstrated by the number of active customer installs and customer associated revenue, amongst other factors.
Technical support
When you are building on top of any platform, it can be helpful to meet with the team behind it and discuss strategy and troubleshoot any questions you may have. Klaviyo has several different channels to assist with technical support.
- Partner support and onboarding specialist — When you are bringing a customer onto Klaviyo, we offer partner-specific support and onboarding specialists to help your customers get the most out of Klaviyo and make your team look great doing it.
- Technical consultation — Our developer experience team is available to meet with you to discuss implementation and integration strategies to help you get the most out of Klaviyo.
- Early access to product testing — Our partners get the first opportunity to test new features and provide feedback to our product team.
- Developer community — Here, developers can get inspired to use Klaviyo in new ways as well as find assistance with troubleshooting through connecting with Klaviyo and other developers.
- Developer Slack Channel — Our Klaviyo developers slack offers a way to ask questions in private and direct message members of the Klaviyo developer team.
Sales and Co-marketing support
For co-marketing eligible partners (link to official program with tiers here), we offer several opportunities to grow your business with Klaviyo.
- Dedicated listing in the Klaviyo Partner Directory — Customize your listing in our partner directory to stand out and find customers who can utilize your app or services.
- Crossbeam connection mapping — Crossbeam allows you to securely compare your customers and ours, so we can identify mutually beneficial opportunities to improve customer experiences.
- Dedicated partner manager — Your contact at Klaviyo to manage your relationship who is invested in your success.
- Klaviyo Case Study — As you progress through our partner program, we offer the opportunity to co-market a case study on our website.
- Klaviyo Sales/Support enablement — We offer the opportunity to get in front of our sales and success teams to present your solutions/apps. This is a great way to pitch to the customer-facing Klaviyos who are working with merchants everyday.
- Klaviyo badges — we offer badges and icons so that you can flex your Klaviyo abilities in marketing materials.
Tech Partner Program Overview
Klaviyo’s SI / Agency Partner Programs
Whether you’re enthusiastic about building custom solutions for Klaviyo customers (current or prospective) and want to be rewarded for introducing new businesses to our platform, or an agency who wants to provide marketing services for current and prospective Klaviyo customers — the Klaviyo SI / Agency Partner program is an opportunity to grow your business, while helping other businesses achieve their goals through the use of Klaviyo.
We offer three tracks within Klaviyo’s SI and Agency partner programs:
Advisor track:
For partners who want to refer businesses to Klaviyo, but are not actively managing clients’ Klaviyo accounts. If your goal is to provide solution consulting and help customers make technology decisions, but do not manage the technology yourself.
Master track
Master Partners provide marketing services on behalf of our mutual customers. This is typically Email, SMS, design, and performance marketing services that may include strategic guidance, technical support, and implementation.
Klaviyo Developer Testimonials:
“Klaviyo has been instrumental in helping us grow our business. If it were not for our partnership and integration with Klaviyo, Gatsby would not be where it is today.” Brett Bernstein, CEO Gatsby
How to get started?
To get started with Klaviyo today, head over to our developer portal. It is free for developers, and we provide tools to help you quickly get started. Create an account to use as a sandbox and generate sample data using Klaviyo’s Sample Data Generation Tool to get moving fast. Once you are ready to talk to our partnership team, we would love to hear from you!
