Don’t miss the unveiling of our new brand identity

Published in
2 min readApr 11, 2024


Mark your calendars for 30 April, 10am KST, because we’ll be unveiling our new brand identity! With this new brand, the temporary moniker of ‘Project Dragon’ will be dropped, and Klaytn Foundation and Finschia Foundation will jointly move forward as one unified foundation.

The start of a new beginning

Since the merge proposal was approved in February, we have been working full tilt on the integration of our organization, technology, community, and branding — and the unveiling of our new brand marks the first major milestone on our merge journey.

On 30 April at 10am KST, our new brand will be simultaneously unveiled online and at a physical media event in South Korea that will be attended by journalists from leading domestic media outlets. During this event, we will be presenting the new brand story, brand identity, as well as detailed information on the progress of our mainnet integration and our future plans.

Our new brand was crafted in close collaboration with Aleph Labs, a creative engineering company that provides creative strategy, branding, advertising, and media communications in the banking and financial services sectors. Aleph Labs’ work with Cake DeFi, Coin Jar, Rush Gold, and other financial companies has given them deep experience with the web 3.0 and digital asset industry, which they have brought to the creation of our new brand.

Unifying our communications and community

Along with the brand unveil, we will also be unifying our social media and community platforms. We will endeavor to make the transition to our new unified community and social channels as seamless as possible, so please keep an eye out for the announcements that will contain the details of our new social and community channels.

Towards Asia’s leading Web3 ecosystem

In the coming months, we will be working on integrating Klaytn and Finschia’s technologies, services, and business networks that will complement our respective strengths and give rise to Asia’s leading blockchain platform and Web3 ecosystem. Together as one, we will promote the democratization of blockchain by leveraging Asia’s largest digital wallet user base, Web3 assets based on Kakao and LINE services, and more.

We look forward to embarking on this integration journey with you, our builders and our community, as we collectively strive to create a leading Layer 1 based in Asia, for Asia. More details will be announced soon!