We need to celebrate and demand Good Films

I was watching the trailer of a Marathi film “Court” yesterday. Looks like a must watch film! There have been many must watch Marathi films released over the last 3–4 years. The industry is going through a renaissance. It deserves more support and patronage, more viewers. However, most viewers tend to have linguistic preferences and sadly, prejudices too.
Will reserving some prime time slots for Marathi films solve the problem? The hypothesis is that there are many Maharashtrians who want to watch Marathi movies but are unable to watch them because they aren’t available at prime time. Sure, this will work for some percentage of the population. Is this percentage large enough? Perhaps not.
Maybe we are trying to solve the wrong problem. What if we try to solve a different problem — how to get people to overcome their inertia of preference and prejudice and help them make the choice of watching a good film (in any language) instead of any film (even mediocre ones as long as it ticks the boxes of language, hero etc.)?
Clearly its not just a question of showing excellent Marathi movies at prime time. We need to solve the demand problem. Supply will adapt to meet demand.
I think we need some education first. We need to celebrate good films. Good Marathi films. Good Hindi films. Good Malayalam films. Good Bengali films. Good English films. Good films. We need film festivals.
One week a quarter should do it. All over India. 2 days for local films. 2 days for national films (not in local language). 2 days for international ( including non English) films. 1 day for Hindi films too — the best ones. Access should be heavily subsidized, or even better, free. Give people a taste of what they are missing.
After a year, reserve a few prime time slots every week for the best films, with local films given higher priority. Gradually scale up slots as demand increases — it surely will.
Wouldn’t it be wonderful if 5 years down the line we don’t need 4 reserved weeks of film festivals every year, if every week, every day — becomes a festival of the best films?