How to Easily Visualize Market Data, Demographics, and Opportunity Zones

Visualizing Market Data with KnoGeo

We recently launched a new feature that makes it easier for real estate professionals to present the critical market data that impacts a leasing or investment decision.

This addition compliments all the existing tools that users currently utilize, such as building, floor, transit, and POI data visualization. At KnoGeo, our goal is to help professionals create interactive stories that put real estate data into context to help clients make the right decision faster, and this data feature is the next step in developing a holistic digital picture of the market.

Our market data feature works with a huge variety of potential datasets, but here’s a snapshots of the more popular ones:

  • Demographics [including income levels, population growth, education, etc.]
  • Opportunity zones
  • Neighbourhood boundaries and data
  • New developments

KnoGeo allows these datasets to be both showcased and analyzed, so that you can narrow down the options to find the right location for a new build, buy, or lease.

Here’s a step-by-step breakdown on how to use this new powerful storytelling feature:

  1. Open your KnoGeo App
  2. Select the “Macro Data” on the left-hand tool tab

3. Next, click the add button on the tab:

4. Click and drag your file onto the tab, give it a descriptive name, and then click “Add”

5. You can now toggle the market data on and off and access filtering features through the left-hand tool tab

Now, this is just showcasing the data — you can also fine-tune the presentation and analyze your dataset using our powerful storytelling features, which include:

  • Customizing what data shows up when areas are clicked or hovered over
  • Change the colour of the markets in multiple ways, including colour field (if your file has colour information), random (shown), solid, and range analysis [ie highest income levels = green, lowest = red]
  • Analyzing data to find the right market for a client, for example creating a search criteria where the average income level is over $90k, 70%+ post-secondary education, and a population growing at 3%+ as shown below
  • You can also extrude the areas based on a data field, such as showing relative population growth between neighbourhoods as shown below

Combined with KnoGeo’s existing ability to present and find the right properties for clients, these new additions will help tell the whole story of the market so that people can feel empowered and assured in their decision making.

You know the data…show off that market intelligence in a way that clients understand and keeps them engaged!

Are you an existing user? Feel free to reach out to support for any questions or tutorials.

Interested in learning more? We’d love to meet with you. Book a demo at




KnoGeo builds 3D listing maps to revolutionize how real estate is explored and discovered in the world's biggest cities. Visit our website at

Recommended from Medium

Bengali.AI Handwritten Grapheme Classification Final Model

Stargate Finance attracts $1.9B in six days

Latest picks: How to measure interpretability?

Community Engagement tools for your Streets

The Analytics Engineer– Everything you need to know about the newest career role

Upward Mobility in Boston: A Big Data Analysis

Revenue Analysis: A Bayesian Approach

Trust but Verify. Implementing your data access infrastructure

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
KnoGeo 3D Data Technologies

KnoGeo 3D Data Technologies

KnoGeo builds 3D data visualization technology to revolutionize how real estate is explored, discovered, and understood

More from Medium

How to price your Airbnb

Short Term and Medium Term Forecasting of Household Power Consumption

Local Guides Dominate Reviews, SMB Freemium Adoption, Airport Facial Rec

i5–1135G7 vs i5–11400 the Prolog Battle