The truth about creativity: It’s a process, not a serendipitous, magical occurrence

Today, the creativity narrative is about ordinary folk leveraging the community

The theme of creativity conjures up images of lone geniuses working in isolation to produce game-changing innovations. In today’s digital era characterized by user-generated innovation, crowdsourcing and co-creation, this notion of creativity is being turned on its head.

The new notion is that anybody can be creative and there are toolkits and techniques that ordinary people can use to produce extraordinary results. Researchers refer to this as everyday creativity. Everyday creativity is the ability to summon new ideas while going through mundane life experiences. It is something that lets a person see the familiar in the unfamiliar and the unfamiliar in the familiar. To understand the new model of everyday creativity, we first need to explore a few myths.

This article is authored by Rajiv Jayaraman & Subramanian Kalpathi. Read the complete article here