In the knowledge economy, superior knowledge is the most compelling source of competitive advantage. Despite the self-evident nature of the above statement, few companies have made insight advantage an explicit strategic objective.

Many will not even have been considered it a competitive dimension, so before outlining the steps required to achieve insight advantage, we should start with a definition.

Insight advantage is the benefit gained from understanding better than competitors the complex environment in which the business operates, enabling quicker and more effective decision-making and resulting in superior revenue growth, profitability and return on investment.

Six steps to insight advantage in a Big Data world