Why you should read
“Features Tell, but Benefits Sell”


Understand how to explain the value of your idea.

I loved to read this article because it shows that we have to tell stories instead of being excited about the technicals details. As creators, we are excited by the technical part, the features, the grid behind a nice design. It’s all hard work that makes our job, but it’s not what people are interested about. This article shows how to explain what your idea in a way that makes people as much excited about it as you are.


Take action

Read the article on the Help Scout blog, find other great bits of knowledge
to read and watch in the medium collection below or read this article.

Knowledge to read and watch

Books, documentaries and presentations you have to get if you are a designer.

Daniele Catalanotto

Written by

A swiss service designer who thinks that the best hobby in the world is to help others — catalanotto.ch

Knowledge to read and watch

Books, documentaries and presentations you have to get if you are a designer.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade