Why you should watch
“Alex Osterwalder speaking at Lift”


Understand the Business Model Canvas

I loved to watch this presentation because in 21 minutes Osterwalder makes the idea behind the Business Model Canvas clear. I have to admit that I liked this keynote more because I found it just much clearer. In the book I had kind of the feeling to loose my time. But after this presentation I understood that I could use this model as I designer and make it an useful tool.


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Watch the keynote on youtube, find other great bits of knowledge
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Knowledge to read and watch

Books, documentaries and presentations you have to get if you are a designer.

    Daniele Catalanotto

    Written by

    A swiss service designer who thinks that the best hobby in the world is to help others — catalanotto.ch

    Knowledge to read and watch

    Books, documentaries and presentations you have to get if you are a designer.