KNW Token Weekly Update
Wednesday, June 13, 2018
The Knowledge Ecosystem is pushing forward, with some exciting updates & releases over the next few weeks! The team is pleased with the progress this week, with several key implementations being tested and nearly ready for beta release. One of these items that Knowledge is very excited about is the Universal Knowledge Account. The Universal Knowledge Account gives users a universal account for the entire Knowledge Ecosystem.
The Universal Knowledge Account — Version 1 Beta releasing soon
Releasing within the next 2 weeks is the Version 1 Beta of the Knowledge Account. One account to rule them all! The Knowledge Account’s first iteration will have a KNW Wallet, with KNW Token rewards, Knowledge Score, and more are all managed from one simple interface. For users seeking to expand and gain the full rewards of engaging with the Knowledge Ecosystem, the Knowledge Account will make that process more seamless. Users engaging in Trivia Spar, Knowledge Ads, and the Knowledge Bot will be able to access these services all from one single login.
The Knowledge Bot — Closed Pilot Announcement Upcoming
Coming up this week we will be making some major announcements regarding the Knowledge Bot. We have gathered commitments from a dozen large groups, mostly including ICOs who are actively seeking to integrate the Knowledge Bot with their channels and groups. As of today, we are actively running pilot tests on (3) live groups, which are soon to be announced. By the end of June, we are estimating that over 100,000 Telegram users will be engaging with The Knowledge Bot daily.
As mentioned in last week’s weekly update, here are the Knowledge Bot capabilities:
- Reward trivia winners with your ERC-20, or Waves-NG Token
- Reward trivia winners with KNW Tokens
- Custom automated messages based upon a schedule, or user inquiries
- Attach images to automated messages
- Keep track of trivia users, response stats, and winnings
- Custom bot schedule — Trivia Quiz
- Custom trivia questions
Knowledge Ads
The Knowledge Ads platform v.1.0 is in early trials with our initial launch partners and is progressing steadily. We are currently integrating the Knowledge Score Blockchain with the ads platform, as well as the Universal Knowledge Account, and have also began working on the Q&Ads™ generator to produce our proprietary rich media ad format.
Q&Ads™ are a rich media ad unit with a Q&A layer, a Brand Action layer, and a Knowledge layer. Viewers are presented with question and answer options from advertisers directly within ads across the web and in mobile apps. Viewers select an answer and we display whether or not they chose the correct one (in the case where there is a correct answer). After selecting an answer, they are shown a responsive ad where they can click to go to the advertiser’s landing page URL. The viewer is also able to click on the KNW icon in the corner of the ad to create a Knowledge Account or check their KNW earnings if they already have an account.
“Interactive content does a much better job of educating the buying audience, as 93% of study participants reported interactive content as somewhat or very effective in this role,” according to a Content Marketing Institute Research Report. GroupM’s 2018 The State of Digital Report shows that “survey respondents predict the cost of digital video ad placement in North America to rise 5% to 13% by the end of 2018… leaving ‘little measurable inventory to plan and buy, which in turn drives up pricing’.” Since the Q&Ads™ format is that of rich media banner inventory and not video, we are able to provide this highly engaging and educational interactive ad format with low comparative cost to advertisers.
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