Rave in VR with deadmau5 & Absolut Labs

A great part of what we do at Knoxlabs is develop VR campaigns. Last year we teamed up with Absolut Labs to bring you Bob Moses Live which included a live set from the singer-songwriter and completely sold out within hours. This month we’re at it again with Absolut, but this time the featured artist is electronic music producer, deadmau5.

Whether you are well acquainted with the daunting mouse-headed DJ or not, you’ll find that this “intimate fan experience” is about more than a bustling rave. Absolut’s deadmau5 VR app takes you on a journey from the studio, through dark city streets, past bulky bouncers and into an electric nightscape like no other. The app has several game components including a guitar-hero-esque challenge and features deadmau5’s latest release, “Saved”.

Check out this demo to get a taste:

The Absoult deadmau5 app will launch on July 27th, so you’ll want to pre-order* your headset before the 8th, or while supplies last.

Knoxlabs is thrilled to provide one-of-a-kind headsets for this collaboration. We have designed and produced these special deadmau5 viewers using the highest quality cardboard that is made and assembled entirely in the USA. Head over to our website to pre-order your headset today!

*Please ensure you are of Legal Drinking Age in your country to purchase this headset.