What’s the difference between a ‘consultant’ and a ‘practitioner’?
If we’re honest, we hate calling ourselves consultants.
For whatever reason the mental image of a business consultant just doesn’t feel like it rests easily with what we do; or how we do it.
Perhaps it’s because we’ve been entrepreneurs for the good part of 15 years and have personally built systems and designed operational solutions for numerous companies and clients over that time that we favour the idea that we are innovation practitioners rather than consultants.
As far as definitions go…
practitioner
/prakˈtɪʃ(ə)nə/
noun
a person actively engaged in an art, discipline, or profession, especially medicine.
“patients are treated by skilled practitioners"
As a team who work in the field of business innovation — we don’t think that we in any way have all of the answers. But our work is our passion; even in our spare time we can be found researching or tinkering or thinking about what we do, and who we do it for. We engage with complex challenges that are presented to us all of the time and always approach each one with a deep sense of curiosity and wonder as to what we might unlock in the process.
To us — a consultant offers a client advice based on their superior knowledge and skillset. A practitioner explores the opportunities and challenges together with a client — combining their wisdom, experience, understanding and unique perspective to help unlock the root cause of the issue, or identify the key leverage points to achieve success.
