ICO Marketing 101: Getting featured by Youtube Crypto Influencers

Published in

The KoinOK Blog

6 min readAug 2, 2018

In the previous article titled “ICO Marketing 101: Listing on 50 Important ICO Listing/Review Platforms”, our aim was to make you realize the importance of getting listed on as many ICO platforms as possible, for generating more brand awareness and in turn, likelihood of improved conversions of your token sale. Additionally, it’s important to particularly tap ICO platforms which have geographically concentrated audiences.

However, ICO platform is just one of the several marketing channels for your ICO marketing. The more channels you tap, the more compounded benefits you get. Some users need 3–4 marketing touchpoint visibility before they decide to take action.

In this article, let’s look at another very important channel for ICO Marketing — Youtube. And we aren’t talking about Youtube Paid Ads; we are focusing on Youtube Influencers. There are several crypto-dedicated Youtube channels, with loyal audiences, who review ICOs on a regular basis.

Influencer Marketing is increasingly replacing Paid Outbound Marketing as the most effective way of driving the target group to take action. There’s much more trust associated with an endorsement from an influencer. Additionally, specifically in crypto space, predominant paid marketing channels including Facebook, Google and Mailchimp etc. came down hard on ICO advertisements, so Influencer Marketing has become even more important. Furthermore, it has been found that Influencer Marketing has the best conversion rate as well.

Now, with influencer marketing, there’s a catch. An influencer is not going to deceive his/her fans just because you pay the channel to get your ICO project featured, if the influencer feels that your ICO project looks like a scam or serves no purpose except for raising money.

But if you are working on a really cool idea on top of Ethereum Network, then you should definitely reach out to these Youtube Influencers listed below. Although these channels scout for good ICO projects themselves as well, but with so much crowding in the ICO space, even good projects face difficulty to get noticed let alone featured.

So, you should make sure that you reach out to all these influencers and let them know about your project. If your project is worthwhile, you will definitely get featured by some of these Youtube influencers. Some of them might charge you as well for uploading a video review of your ICO project on their channel, so depending on your marketing budget and ROI factor, you can decide how aggressively you want to tap Youtube as a channel. You can also offer an affiliate marketing deal to them instead of upfront payment, so that you know that you are only paying for successful conversions on your website (e.g. in the form of signups).

But at least reaching out to all these Youtube Channels is a no brainer. We’ve done 80% of the effort for you by aggregating a list of dominant Youtube Crypto Influencers along with important stats/details. You just need to follow up on this with some action!

Here’s the list in descending order of number of subscribers. If we missed out on any good Influencer(s), please let us know in comment section. We’ll be happy to add those in our updated list:

NOTE: All the titles are hyperlinked