Feb 18, 2020
4 min read
Boy Scout Branding Blunder
Mission First — trying to be something else is a recipe for disaster
The Boy Scouts are going through bankruptcy because they got away from their original clear and powerful mission: Teaching boys about manhood.
The Boy Scouts (founded in 1910) and the Girl Scouts (which came just two years later) both had amazing, vital missions. For a century…
