Koinonia
Published in

Koinonia

Boy Scout Branding Blunder

Mission First — trying to be something else is a recipe for disaster

The Boy Scouts are going through bankruptcy because they got away from their original clear and powerful mission: Teaching boys about manhood.

The Boy Scouts (founded in 1910) and the Girl Scouts (which came just two years later) both had amazing, vital missions. For a century…

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Joseph Serwach

Story + Identity = Mission. Leadership Culture, Journalism, Branding Education. Inspiration: Catholic, Polish. https://serwachjoe.medium.com/membership