The Great October Experiment
I have read that,
“People who have the most success on Medium are prolific writers. Medium’s algorithm prioritizes writers who post multiple stories each day.”
I tested that theory in the month of October 2019 by NOT writing anything new but only promoting one different piece a day on 10 Facebook groups I’m a member of.
I started writing for Medium in February 2019. That first month I made $8.12. In March, I earned $28.24. The most I earned in a month since then was $95.94.
The average earnings over the 5 months prior to the October experiment was $83. In October, I earned $54.
So although I did not write anything new I earned only $29 less than an average month of writing.
It is possible to continue to earn money on Medium by marketing your older pieces over and over.
However, I’m not sure at what point readers in these Facebook groups would get tired of seeing the same-old-same-old, and if my new followers would grind to a halt recognizing that I am no longer creating new content.
Details of the Experiment
I made sure that I read and clapped on at least one other story in each group that I posted a story to.
I was surprised to see that no comments were added during the entire month of the experiment!
Although I suppose I shouldn’t have been so surprised as I, myself, have cut down on the number of comments I tend to make since Medium changed the settings and considered a comment to be a “published story”.
It used to be so much easier to just highlight a word or sentence and comment on it. I found that I would comment throughout someone’s story instead of waiting until the very end to write a general comment.
But I digress.
The following is a list of the 10 Facebook Groups — in alphabetical order — I promoted my stories on and how many stories showed a difference in claps:
1. Blogger & Medium Support
All bloggers welcome. Post a link to your articles. Read and support each other with claps, likes, and feedback. No nasty comments but, honest critiques are welcome. One post per day, per user, please.
There are 742 members and out of the 20 stories I posted over the month 18 of them increased in the number of claps received. That’s 90%. I’d say that’s an excellent return on my time.
I will keep Blogger & Medium Support in my Shortcuts.
2. Drop & Run Blogger
If you don’t have time to read the work of other bloggers, but still want to advertise your posts this is the place. No obligation.
There are only 68 members and out of the 8 stories I posted over the month, only 1 of them increased in the number of claps received. I guess that the group description really says it all…no one has time to read. Does not seem like a good use of my time.
I will remove Drop & Run Blogger from my Shortcuts.
3. Medium Magic
Medium Magic is a group to share up to 5 of your stories in the daily threads. Only post appropriate stories(Post and Clap), poetry, questions, or comments in threads provided. Posts made out of the appropriate threads will be removed. Ads are not allowed in this group. This group is for getting reads and exposure to grow your influence and sharing. Enjoy!
There are 828 members and out of the 16 stories I posted over the month 14 of them increased in the number of claps received. That’s 88%. (Although I could share up to 5 stories I limited my sharing to only one each time.) It seems like a pretty good rate.
I will keep Medium Magic in my Shortcuts.
4. Medium Mastery
Medium Mastery is about helping each other use Medium.com to the fullest. To the best of our ability we will answer writing questions, technical questions, submission to publication questions, starting your own publication questions, formatting, etc. You can email firstname.lastname@example.org if your question isn’t answered here. They are very nice and helpful. Please share what you learn with us
There are 2297 members and out of the 12 stories I posted over the month 7 of them increased in the number of claps received. That’s 60%. Considering the size of this group the return doesn’t actually seem as good as other smaller groups. So if I miss posting in this group it won’t be terrible. That said, it is a good group for questions and support with mastering medium…thus its name.
I will keep Medium Mastery in my Shortcuts.
5. Medium Partner Program Friends
This group is a shared community for writers on Medium’s Partner Program. Not affiliated with Medium. In this peer writing ecosystem, we can share our work, inspire each other and talk about engagement to foster mutual creativity and collaboration for “win-win” benefits while writing on Medium’s unique platform and ecosystem. Know someone you think would like this group? DM an editor.
There are 1056 members and out of the 19 stories I posted over the month 12 of them increased in the number of claps received. That’s 63%. I’d say that’s an okay return on my time.
I will keep Medium Partner Program Friends in my Shortcuts.
6. Medium Writers & Bloggers
We love sharing thoughts. We like to engage with budding writers and to master the art of writing. Spammers will be blocked…
There are 970 members and out of the 19 stories I posted over the month 7 of them increased in the number of claps received. That’s 37%. This is tied for the lowest return on my investment (with Medium Writers Support & Marketing) out of all the Facebook groups.
I will remove Medium Writers & Bloggers from my Shortcuts.
7. Medium Writers Support & Marketing
This is a group for writers on Medium to build up their audience.
There are 568 members and out of the 19 stories I posted over the month 7 of them increased in the number of claps received. That’s 37%. This is tied for the lowest return on my investment (with Medium Writers & Bloggers) out of all the Facebook groups.
I will remove Medium Writers Support & Marketing from my Shortcuts.
8. Medium Writing
This group was created so that Medium writers could share their articles and discuss making money as a writer on Medium. For Medium writing tips, please subscribe to our Weekly Newsletter → http://eepurl.com/gC-qhj.
There are 1420 members and out of the 19 stories I posted over the month 12 of them increased in the number of claps received. That’s 63%. I’d say that’s an okay return on my time.
I will keep Medium Writing in my Shortcuts.
9. The Inspirer Group of Medium Writers
Share your MEDIUM posts and clap for others, too! You can also post inspiring quotes about writing or even excerpts from your own piece that can inspire other members! (Non-Christians are welcome, but respect for Christian/Catholic faith is requested. No post attacking said beliefs will be allowed.)
There are 150 members and out of the 18 stories I posted over the month 9 of them increased in the number of claps received. That’s 50%. I’d say that’s not a very good return on my time.
I will remove The Inspirer Group from my Shortcuts.
10. The Tribe Builder’s Network
Are you a writer who wants to build your influence? Do you want to:
- sell more of your books, products, and services? - get more likes, more shares, and more comments? - be part of a genuine community that exists to help each other grow? If this is you, we’d love to have you join us!
There are 742 members and out of the 16 stories I posted over the month 12 of them increased in the number of claps received. That’s 75%. I’d say that’s a good return on my time.
I will keep The Tribe Builder’s Network in my Shortcuts.
Although this was an interesting experiment on marketing and claps, there are 6 other things that I learned while doing it:
1. Not all Facebook Medium Groups have the same goal
They aren’t all about increasing claps. Some have more of a community focus, others are about learning how to navigate Medium, and still others are more about supporting writers. So even though I said that I will remove a group from my Shortcuts, I may still visit the group on occasion.
2. After I started the experiment, Medium went and changed the algorithms!
So claps don’t matter as much as they had when I first started this months ago. So the whole experiment seems like it’s for naught!
3. Just focusing on marketing and promoting my pieces felt very self-centered
I prefer to write and share as I go instead of posting older pieces just for claps. It didn’t feel very satisfying by the end of the month. A writer must write.
4. I only tracked claps and comments
Although I tracked claps and comments, I did not take into consideration new followers or highlights or any other ways that my concentrated focus on marketing may have benefitted me.
5. You get what you give
You sow what you reap. It’s not only about me. I enjoyed reading others and found that those who I repeatedly returned to read, clap and comment on did the same for me.
And since starting the Great October Experiment and not writing anything new for a while, I feel refreshed and renewed to get back to writing…and promoting what I write.
Kimberley Payne’s writing relates raising a family, pursuing a healthy lifestyle, and everyday experiences to building a relationship with God. Through her work, Kimberley hopes to inspire women to live healthier lives that glorify God.