Do Prolific Writers Earn More Money Than Marketers on Medium?

The answer may surprise you

Kimberley Payne
Dec 2, 2019 · 7 min read

The Great October Experiment

“People who have the most success on Medium are prolific writers. Medium’s algorithm prioritizes writers who post multiple stories each day.”

I tested that theory in the month of October 2019 by NOT writing anything new but only promoting one different piece a day on 10 Facebook groups I’m a member of.

Background

The average earnings over the 5 months prior to the October experiment was $83. In October, I earned $54.

So although I did not write anything new I earned only $29 less than an average month of writing.

My conclusion

It is possible to continue to earn money on Medium by marketing your older pieces over and over.

However, I’m not sure at what point readers in these Facebook groups would get tired of seeing the same-old-same-old, and if my new followers would grind to a halt recognizing that I am no longer creating new content.

Details of the Experiment

I was surprised to see that no comments were added during the entire month of the experiment!

Although I suppose I shouldn’t have been so surprised as I, myself, have cut down on the number of comments I tend to make since Medium changed the settings and considered a comment to be a “published story”.

It used to be so much easier to just highlight a word or sentence and comment on it. I found that I would comment throughout someone’s story instead of waiting until the very end to write a general comment.

But I digress.

The following is a list of the 10 Facebook Groups — in alphabetical order — I promoted my stories on and how many stories showed a difference in claps:

1. Blogger & Medium Support

There are 742 members and out of the 20 stories I posted over the month 18 of them increased in the number of claps received. That’s 90%. I’d say that’s an excellent return on my time.

I will keep Blogger & Medium Support in my Shortcuts.

2. Drop & Run Blogger

There are only 68 members and out of the 8 stories I posted over the month, only 1 of them increased in the number of claps received. I guess that the group description really says it all…no one has time to read. Does not seem like a good use of my time.

I will remove Drop & Run Blogger from my Shortcuts.

3. Medium Magic

There are 828 members and out of the 16 stories I posted over the month 14 of them increased in the number of claps received. That’s 88%. (Although I could share up to 5 stories I limited my sharing to only one each time.) It seems like a pretty good rate.

I will keep Medium Magic in my Shortcuts.

4. Medium Mastery

There are 2297 members and out of the 12 stories I posted over the month 7 of them increased in the number of claps received. That’s 60%. Considering the size of this group the return doesn’t actually seem as good as other smaller groups. So if I miss posting in this group it won’t be terrible. That said, it is a good group for questions and support with mastering medium…thus its name.

I will keep Medium Mastery in my Shortcuts.

5. Medium Partner Program Friends

There are 1056 members and out of the 19 stories I posted over the month 12 of them increased in the number of claps received. That’s 63%. I’d say that’s an okay return on my time.

I will keep Medium Partner Program Friends in my Shortcuts.

6. Medium Writers & Bloggers

There are 970 members and out of the 19 stories I posted over the month 7 of them increased in the number of claps received. That’s 37%. This is tied for the lowest return on my investment (with Medium Writers Support & Marketing) out of all the Facebook groups.

I will remove Medium Writers & Bloggers from my Shortcuts.

7. Medium Writers Support & Marketing

There are 568 members and out of the 19 stories I posted over the month 7 of them increased in the number of claps received. That’s 37%. This is tied for the lowest return on my investment (with Medium Writers & Bloggers) out of all the Facebook groups.

I will remove Medium Writers Support & Marketing from my Shortcuts.

8. Medium Writing

There are 1420 members and out of the 19 stories I posted over the month 12 of them increased in the number of claps received. That’s 63%. I’d say that’s an okay return on my time.

I will keep Medium Writing in my Shortcuts.

9. The Inspirer Group of Medium Writers

There are 150 members and out of the 18 stories I posted over the month 9 of them increased in the number of claps received. That’s 50%. I’d say that’s not a very good return on my time.

I will remove The Inspirer Group from my Shortcuts.

10. The Tribe Builder’s Network

There are 742 members and out of the 16 stories I posted over the month 12 of them increased in the number of claps received. That’s 75%. I’d say that’s a good return on my time.

I will keep The Tribe Builder’s Network in my Shortcuts.

Although this was an interesting experiment on marketing and claps, there are 6 other things that I learned while doing it:

1. Not all Facebook Medium Groups have the same goal

2. After I started the experiment, Medium went and changed the algorithms!

3. Just focusing on marketing and promoting my pieces felt very self-centered

4. I only tracked claps and comments

5. You get what you give

And since starting the Great October Experiment and not writing anything new for a while, I feel refreshed and renewed to get back to writing…and promoting what I write.


Kimberley Payne’s writing relates raising a family, pursuing a healthy lifestyle, and everyday experiences to building a relationship with God. Through her work, Kimberley hopes to inspire women to live healthier lives that glorify God.


This story is published in Koinonia — stories by Christians to encourage, entertain, and empower you in your faith, food, fitness, family, and fun.

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Koinonia

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Kimberley Payne

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Author. Jesus Lover. Oma. Exercise & healthy eating are to the body what prayer & Bible study are to the spirit. https://www.kimberleypayne.com/free-programs

Koinonia

Koinonia

Stories by Christian writers to encourage, entertain, and empower you in your faith, food, fitness, family, friendship, and fun.

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