“I Found It”
In the ’70s, a popular bumper sticker made the rounds in Southern California and elsewhere. Its enigmatic three-word message had people scratching their heads, wondering what it meant. Readers were perplexed by the sticker’s simple phrase, “I Found It.”
A friend of mine was positive the sticker was from an insurance company in Texas, but another friend thought the bumper sticker referred to the Catholic charismatic movement. I tended to gravitate towards the latter, but I was guessing like everyone else. Although we all had theories, we were without confirmation, and eventually, we forgot about the stickers and went on with life.
I Found … The Answer
Recently, I saw something that jarred my memory concerning that old sticker, and my curiosity got the best of me. After taking a stroll down memory lane, I decided to search for an answer to the question that had baffled my friends and me so many years ago.
Less than a minute in cyberspace led me to the history and meaning of the I Found It bumper sticker. The sticker with the simple message was part of a campaign created by the Christian group Campus Crusade for Christ. The “It” in I Found It meant “a new life in Christ” (i.e., I Found a new life in Christ).
