WEN MARKETING

“The tech is great, but wen marketing?” That’s one of the most common pieces of critical feedback we get but if you know anything about us, you know that we love critical feedback because it helps us understand how we can make more rapid progress on our mission to accelerate decentralization through accessibility.

Taking Feedback

We’ve heard your feedback which is why we’ve been working hard on a marketing campaign that we’re really very, very excited about because it will dramatically expand awareness of Koinos while staying true to our roots and our values.

The Objective

The objective guiding the campaign is clear, ambitious, and achievable: we’re going to onboard 20 new dApps and 100,000 users in 6 months. It’s a holistic plan that involves targeted developer outreach, community engagement, promotional activities, challenges, and more.

Koinos has a totally unique backstory which requires an equally unique marketing campaign that calls upon our most valuable resource:

You, the Koinos Community.

This campaign isn’t just about reaching our goals; it’s about exposing the world to this amazing community and movement to make decentralized applications accessible to all.

De-Risking Development

With Koinos a developer can build a successful blockchain-based application in just ONE WEEK, at practically NO COST. That means developers have virtually no RISK when they build on Koinos. And Koinos is equally low risk for users who don’t even need to acquire tokens before using applications which simultaneously delivers the kind of frictionless user experience that allows applications to GO VIRAL. By DERISKING both development and usage, Koinos unblocks adoption and creates the opportunity for exponential growth.

Mainstreaming Decentralization

In short, Koinos has the potential to transform the world by mainstreaming decentralization and we want to expose as many developers to this opportunity as possible.

In the coming days and weeks, we will reveal more details about the campaign and how you can get involved, whether you’re a dApp developer or an advocate for decentralization.

So stay tuned and be sure to follow us on twitter @TheKoinosGroup and to learn more about #Koinos, go to http://koinos.io.