An Interview With Go Nakano, the CEO of Happy Nuts Day, an Inspiring Small Japanese Business

Go Nakano is the CEO and a founder member of Happy Nuts Day, a company that produces peanut butter made with peanuts from Chiba Prefecture.

Go used to work for a big advertising company but decided to leave and create Happy Nuts Day with his skateboarding friends. His aim: to build a company and create products that would reflect his personal set of values regarding honesty and quality.

Now working with people he loves, in a place he loves, about products he loves, he hopes the company will become a success model that will encourage the birth of new regional ventures. He is also involved in an educational project inspiring new generations to follow their dreams.

Read about Go’s attachment to honesty, what makes Happy Nuts Day’s peanut butter special, the challenges met by Chiba Prefecture, how the company gives back to society, and Go’s take on the power of dreams.

Honesty as a Core Value

Mr. Nakano, you used to work for an advertising agency. What inspired you to start your own peanut butter company?

To understand my story completely, you need to know that I went to the US to study after graduating high school in Japan. I went to a high school in…