Valentine’s Day in Japan: It’s All About Chocolate

Amélie Geeraert
Kokoro Media
Published in
4 min readFeb 13, 2024

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In some countries, Valentine’s Day is a special day when lovers give gifts to each other, or men offer flowers and other presents to their sweetheart. In Japan, it is customary that women offer chocolates to men, who only receive the gifts.

Valentine’s Day is the busiest season for chocolate makers all over Japan, making between 10 and 13 percent of their annual sales in a few…

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Amélie Geeraert
Kokoro Media

Living in Japan since 2011. I love interviewing inspiring people.