The diagrams show activities done by guests for different tourism destinations.

It’s Most Probably a Mountain Bike Destination Already

Markus Hallermann
Sep 15, 2017 · 4 min read

Conflicts arising from mountain bikers, no matter whether they’re with hikers, other guests or property owners, are an all-too-oft shared news story. In tourism destinations, this leads to discussions on whether regions should openly consider themselves mountain bike destinations at all, if they should advertise as such to mountain bikers, and whether hikers are better off leaving it alone.

Many studies show, however, that these conflicts are merely news stories and shouldn’t be taken all that seriously (for example, this report in German from Ride Magazine). In fact, there is little data or evidence proving which activities guests participate in in any given region, with surveys (especially those that span several destinations) known to be very costly.

Komoot is the platform with the largest reach among people taking part in outdoor activities, and data-driven decision is as the core of what we do. With that, we are uniquely qualified to add some facts and data to the ongoing discussion about mountain bikers as guests in tourism destinations.

For the purpose of this discussion, we picked five tourism destinations across Germany, Austria and Switzerland (Graubünden, Saxon Switzerland, Lake Constance, Salzburg, Tirol). Within these destinations, we analyzed which outdoor activities (hiking, cycling, mountain biking and road biking) guests actually took part in. To guarantee the relevance of the data for tourism purposes, we excluded users that only do activities within the specific tourism destination. In total, we analyzed 83,732 guests that completed 331,327 activities across our five destinations, a dataset which we believe is the largest ever analyzed. And although the data has not been normalized to the general public, the dataset is big enough to be “close to truth”, especially as we know that komoot’s demographic represents the general population very well.

Guests are hikers, mountain bikers, cyclists and road bikers

Each destination is visited by 100% of guests. These guests are counted as hikers, mountain bikers, cyclists or road bikers as soon as they complete one of these activities within the destination.

The analyses shows two results:

  1. Different activities are done by guests within one single destination
  2. A single guest does several activities within the tourism destination

Different activities are done by guests within one single destination

Saxon Switzerland and Graubünden had results that differed the most from our pool of five regions analyzed. Even in this case, however, 20% of visitors to Saxon Switzerland go cycling and 6.7% go mountain biking. This 20% alone is a relevant-enough percentage of total visitors to make them a noticeable demographic. The highest fraction of mountain bikers as guests is found in Graubünden, where more than 40% of guests go mountain biking. The Lake Constance region is also highly popular among cyclists with more than 60% of guests going cycling during their visit. Here you can access the interactive graphs.

A single guest does several activities within the destination

It’s most probably a mountain bike destination already

The diagrams show activities done by guests for different tourism destinations.

In all destinations, cycling has a minimum share of 15% of all activities completed by guests, rising to 50% in some.

Therefore, understanding that tourism destinations are probably mountain bike destinations already, as well as the observation that guest do several activities within their destination, has strong implications on the discussion and product development of tourism destinations and how & where they invest their marketing budgets.

Komoot

Komoot helps you experience more adventure.

Markus Hallermann

Written by

Insights and learnings as co-founder of komoot

Komoot

Komoot

Komoot helps you experience more adventure. Wherever you want to explore, plan your hikes, road bike and MTB rides down to the last inch in the planner and listen to turn-by-turn voice navigation to stay on course — even when you’re offline.

Markus Hallermann

Written by

Insights and learnings as co-founder of komoot

Komoot

Komoot

Komoot helps you experience more adventure. Wherever you want to explore, plan your hikes, road bike and MTB rides down to the last inch in the planner and listen to turn-by-turn voice navigation to stay on course — even when you’re offline.

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