GameDay: Designing A Whole Experience Using Off-the-Shelf Parts

By Christopher Konrad // CEO

If you believe some guy named Aristotle, the whole is better than the sum of its parts. Next week, I will host an Independence Day party, the success of which requires multiple parts working together. The party includes cocktails, a fire pit, good music, food off the grill, apple pie, ice cream and many other slices of Americana. Some of the parts will be homemade, some will be bought off-the-shelf; I’ll provide some of the parts, my friends the others. Individually these parts are fine, but pulling those parts together will make the whole experience enjoyable for everyone.

Companies face a similar challenge when providing their customers with a whole, enjoyable experience. They’ll use a combination of homemade and off-the-shelf parts to cover all the aspects of that experience. Many of the off-the-shelf parts come from other tech companies who decide to make their software components available through open API’s. As new applications and web services roll out, the number of open API’s available continues to grow. Companies looking to extend their in-house offerings into whole experiences, create a symbiotic business relationship with API providers where both companies benefit from additional revenue. This type of relationship is exactly what we wanted to feature with a service we created, called GameDay


While there is a plethora of services at our fingertips, it’s still hard to get friends and family together to have a good time at a professional sports event. So we imagined, GameDay, a group planning service that offers a premium, stress-free game day experience.

GameDay: The best way to catch a ball games with friends


GameDay GamePlans start with planning packages that include game tickets, transportation, food and beverages and much more. These packages are tailored to you, and range from a la carte to all-inclusive. GameDay integrates and aggregates partner services through API’s for example MLB for tickets and stats, ride-sharing services, food ordering and delivery services. Friends accept your invitation with one tap and the rest is taken care of.


On the day of the big game, the GamePlan Countdown prepares you for each big moment. It alerts you to when and where you’ll meet your friends, prompts you when to grab your ride to the game, and lets you know when to get there to see the first pitch. You won’t miss a beat.


Ty is your AI digital assistant and GameDay manager. Part sports fanatic and part concierge, Ty makes the day easier, more fun, and way more interesting for everyone in the group.

In or Out. Friends accept your invitation with one tap and the rest is taken care of.



At Konrad+King, our goal is to shape society by designing technology for the longevity of the human race. We enjoy our client work but we want also work on problems aligned with in our collective areas of interests, including smart cities, autonomous vehicles, film, music and sports.

We each found our place of passion and envisioned a new business concept. GameDay was one of those business concepts. Through the lens of the GameDay project, we were able to learn about existing problems and discover solutions in a way that helped develop and strengthen our skills, benefiting our future internal and client projects.


To create GameDay, we used a three-part gate process that allowed us to start with a broad scope of ideas and narrow down to a single tangible idea through subsequent gate requirements. Each gate was a three week process where we dedicated 20% of our time away from client work. As we neared the end, the whole team came together for a three-day design sprint that moved GameDay from idea to product.

During the gate process, we developed entrepreneur-focused business plans. We generated and specified the user needs and problems, customer segments, existing alternatives, unique value proposition, key metrics, marketing channels, revenue streams and cost structure, and the unfair business advantage. From there we crafted a better solution, and moved in to the high-level concept you see today.


We’re a company made up of individuals with different backgrounds and skills. We come together on projects like GameDay to develop our individual skills, help to shape society through design, and become more well-rounded as a company. In other words, these projects are the sum of our parts and we become greater as a whole.