How to do network-etiquette

Know network-etiquette and succeed at anything

Carlotta Wackwitz
kopplyhq
4 min readFeb 15, 2021

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Networking for years has been one of the most successful resources when looking for a job. But there is so much more to it. Networking is a social skill you use to exchange information, develop careers and support each other in a way that benefits both of your careers. No matter where along the line you are, knowing how to do networking and learning about networking-etiquette is crucial to your success. In the end, having poor networking skills can definitely destroy your reputation and your business. Here is a guide on what to do at your next networking event.

Photo by Brooke Cagle on Unsplash

Be prepared:

It might seem obvious, but know which kind of networking event it is and dress accordingly. For a meeting over lunch, you might want to dress differently than at a career fair. Always be sure about the dress code. Nothing is worse than showing up in inappropriate clothing and diving right into your first pitfall.

Also, have your elevator pitch ready. Use the couple of minutes you have wisely and know how you want to be remembered. Being nervous is nothing you need to be scared of. Your preparation will help you to perform your best. There is no stumbling over words out of pure anxiety when you prepare beforehand.

Think about how you bring value to that person you’re just talking to. Ask yourself how you can help each other. What is your unique selling point? Don’t think of yourself just as a representative of your business. Think of how you can serve your fellow people.

The last but not the least important point is, to never sit down when introduced. Imagine sitting at the table and someone comes up to you, introducing themselves and you stay seated. That is not only rude, but you also show your disinterest in the person and your own business.

Know your game while networking:

This time, you didn’t have to make the first step. You have been lucky! But now it’s your turn. Ask your partner interesting questions. Find similarities and listen. Follow the Pareto principle and let your active listening do the work. 80% of your success is made from 20% of your energy. Let your conversation partner talk and listen actively, ask questions and engage. Be present and focus on the other person.

You can use your body language like eye contact to create a nice atmosphere and build sympathy. Also know the name, who you’re talking to. Calling them by their name helps a lot with being likable.

Choose your topics carefully. Stay away from controversial topics like politics. Don’t argue about who should be president, which party you are in, and what your beliefs are. Also, gossip about sensitive information is a big no go. Don’t blurt out negative company information or any negativity in general. This can backfire horribly or even ruin the relationship you built in those 10 minutes.

Always remember you want to make a genuine connection. Selling your products or doing self-promotion won’t build trust and empathy. There is a time and place for everything. If you find yourself feeling too comfortable, you know it is time to say goodbye. Don’t overextend your stay. Keep your eyes open all the time and try to connect with more possible business partners.

Did you identify your motifs for attending this networking event? Is one of them finding new business partners or a new job? Don’t let that be the first question you ask. Honesty is very important, but asking immediately for a job carries an undertone of desperateness.

Are you wrapping up the conversation? Don’t forget to exchange business contacts. Use social media or even better a digital business card to keep track of who you meet and want to stay in touch with.

Networking aftercare:

Now you met someone new, it clicked and you would like to keep in touch. Do follow-ups after one or two days, thanking them for their time and let them know that you appreciate meeting them. They possibly will remember you as someone positive, friendly, easy to talk to a colleague and maybe will consider you next time, when they are looking for a new opportunity or helping you out.

Conclusion

To be successful and build a reputation it is crucial to do networking. Although it is definitely not easy in the pandemic and you may have to do some alteration to your routine, it is still one of the most fun things while doing business.

Happy Connecting :)

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Carlotta Wackwitz
kopplyhq
Writer for

writer, entrepreneur, adventure-seeker & lover of unintended puns.