Why you should be excited for 2021

Carlotta Wackwitz
kopplyhq
Published in
3 min readJan 11, 2021

Looking back, 2020 has been one of the hardest years ever. I am sure, we all agree on being happy that it is over. Not only did the pandemic transform the world’s economy but also and most importantly our lives.
To measure the impact it had on the economy long-term will take some time.

Take a look at our three major business trends for 2021. The next year has some pretty good opportunities for you in-store.

Photo by Austin Chan on Unsplash

Without even mentioning the pandemic, this year will be remembered as one of the most challenging years of the modern age. The impact it had on the economy is apparent. Everyone had to fight to stay alive, literally.

Still, the economy undergoes an ever-changing cycle of renewal. Futurists, trend analysts, and market researchers dedicate their time to defining trends and create evidence for businesses to see where they stand and what’s coming next. If you are looking to open up or improve your business, staying up to date is important for you. Trends allow us to identify opportunities for your business and offer a pretty reliable source of forecasting the future.

That is why you should be excited for 2021:

  1. the world goes digital
  2. working from home is socially accepted… finally
  3. You don’t need to travel to meet people

Digital transformation

If you have been lucky enough to work in an environment where digital solutions are exceptionally advanced, you can kind of call yourself a trendsetter.
While in 2020 many businesses had to rethink their strategy, it most likely pushed digital transformation to another level. Since there are no longer physical attachments to offices or workstations. It will be more acceptable to choose a location, for example, a place with low living costs, to work from.
While the concept of digital nomadism was pretty new until now, the pandemic has forced us to adapt to this new lifestyle.

If you are thinking about turning your business digital, 2021 will be your year! Be smart and follow the trend.

Remote working

There are many different words to describe remote working. Virtual job, telework, and work-from-home job, whatever word you decide on, it basically describes working in your job but from home. Digital nomadism and remote working differ in one significant point. Unlike digital nomadism, working remotely you stay in one place. Intelligent software allows you and your team to communicate digitally mimicking a real-life interaction in your office.

Despite being very challenging for many, it is introducing a whole new way of working, allowing you to be more flexible in time management and work digitally. However, to be successful you need to fulfill several requirements. Your set of soft skills demands a whole lot of self-organization, trust, and planning. Implemented by the covid-19 outbreak, companies now introduced new remote-working policies to enable more flexibility and enable a smoother business process.

If you haven’t already, 2021 is the year to push your company towards working from home.

Business travel

One strength of the human race is the capability to adapt in no time to change. Going from traveling for business every week, networking with people all over the world to almost no travel and human interaction — 2020 has been getting on our nerves.
For many, networking is the most fun part of their job and not to forget the key to success. This year, harnessing new strategies, there are more ways to connect and communicate digitally.
Getting in touch with people and collaborating can be pivotal, especially while introducing your business to the market. To get an understanding of your client’s needs and insights into your company’s health you need to have face-to-face interaction. Technological developers recognized the demand for new digital solutions. We are sure they will only evolve and improve with time.

Conclusion

Let’s admit it, we are all scared of change. But when we are forced to change and move so quickly, beautiful things can happen. 2020 has been a terrible year. Nonetheless, for the digital revolution, it has been a real blessing. The virus will stay among us next year anyway and so will be the challenges of managing life in a pandemic. But we learn to adapt fast. With the digital transformation going on, 2021 will be great regardless. We are here to support each other!

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Carlotta Wackwitz
kopplyhq
Writer for

writer, entrepreneur, adventure-seeker & lover of unintended puns.