From META to KORD

Over the past two years the team at JAAK has been working across the music and media industry to develop a protocol for tracking, managing, and licensing rights and content.

In that time, we’ve had the opportunity to share ideas, learn from, and work alongside multi-national media organisations, music rights-holders, independent content creators, digital service providers, collective management organisations, fellow startups, plus a group of incredible partners and investors.

At the European Ethereum Developer Conference in February 2017, we announced META - a decentralised protocol for capturing and managing music and media copyright data. Shortly after we were accepted into Techstars’ very first music accelerator and spent three months under mentorship from music industry stakeholders across the US market.

Upon returning to the UK, we launched our own pilot initiative to actively work with stakeholders on the use cases we found common to organisations and creators across both the music and media industries. Broadly speaking, these include a complete, global view of rights ownership and scalable licensing solutions.

Since the pilot began we’ve built and learned a lot:

• We learned that many of the problems we were developing solutions for in music were common to many forms of copyright.
• We also realised many of these problems were common to other types of intellectual property rights.

So today, just over a year later, at EthCC in Paris, my co-founder, Viktor Tron and colleague, Luke Hedger, announced that META had become KORD — a global, unified framework for intellectual property rights.

Over the next few months we’ll share more information on the platform and the work we’ve done to date.

To keep updated sign up to our newsletter at KORD.network or join the community.