Word-of-mouth is not ‘scalable’ or ‘repeatable’!
I am passionate about building digital solutions for low income communities. Currently, I am based in Washington, DC.
Running businesses at scale often means putting in systems that are “scalable” and “repeatable”. Which means that these systems produce very similar results in a repeatable manner across many different contexts. Examples of these businesses are the big retailers, chain restaurants and the ready-made-garment (RMG) factories.
When it came to hiring, field research¹ showed that by far the most utilized channel was word of mouth. A close second was group posts on social networking websites.
Word of mouth can help hire a couple of outstanding employees during a specific month, however it doesn’t guarantee similar results the next time the same process is followed.
Having an HR team may solve some parts of the problem. However various other problems remain such as, manually filtering through hundreds of CVs that arrive through different channels (e.g. electronic and paper), verifying documents and references, and interviewing the wrong candidates for the job thereby wasting time and resources¹. When you are hiring hundreds of workers, these pain points wield the power to stall the whole process.
The graphic below shows parts of the hiring process where Kormo is adding significant value. This includes helping employers create simple job posts, distributing them within a pool of qualified and verified applicants and helping the employers filter through the applicants so they can focus on the right ones.
Since it’s launch, Kormo has connected over 25,000 jobs in the last year and as is apparent in this blog post from Bickey Russell one of the founders of Kormo, it is set to evolve further from a platform for jobs to a platform for people to learn new skills and grow further.
[1] Field research by consultants
