The Italian startup operating in data and Artificial Intelligence is about to release a new product that, for the first time in history, will be able to combine AI-powered social and web intelligence to open data, surveys and polls, providing vast information about specific clusters of people.
The industry of data intelligence has been growing steadily during the last years (and is thought to reach €17 billion in 2023), but not so many players in that world managed to really grasp the reason why. Up to now, the entire industry has been unable to provide a real solution to companies, which keep on spending money without finding a way to satisfy their needs.
Yet the origin of the trend was really simple: the growth of the digital world and the increasing relevance of online social profiles created a new, complex challenge for companies, regardless of their dimensions and goals. This challenge is very clear, at least on paper: gaining a deep and reliable understanding of audiences that are relevant to them. Customers, influencers, stakeholders, haters (and the list goes on) are clusters of people that companies know only through incomplete insights; the result is that their marketing and communication strategies are flawed at their very beginning.
No player in the data industry was able to decipher this need and to provide a solution. The industry became quite standardized, even after the introduction of powerful Artificial Intelligence algorithms to enrich these clusters.
The first real answer for companies striving for data comes from an Italian startup named KPI6 and, specifically, from the vision of its founder and CEO Alberto Nasciuti.
“We started collecting feedbacks from our clients one year ago” he said, “and they were quite similar at the core: they need data about real people, not about content or videos or images. They spend a lot of money in data tools and market researches, only to question themselves if those data are reliable. They like KPI6’s focus on audiences, but they needed more.
That’s when I started asking myself: is there a way to match online data intelligence with information from surveys and panels? Of course there was! And so, together with my team, I started building that very product.
Now KPI6 is the only platform in the world able to combine deterministic, unsolicited insights from the web, social networks and open data with probabilistic, solicited data from third party sources. Just to make an example, you’ll be able to create a cluster of people that you know, from their social behavior, that use your competitors’ products. With KPI6, you can enrich this audience with tons of additional information: education level, family, consumption preferences, hours spent on certain applications and much more.
We offer more than 2.000 data points up to now, but expect to reach 40.000 in one year from now”.
More information about the methodology and the new product can be found on KPI6’s website.
Visit the company’s website here.