Act with integrity: Respect the consumer’s privacy
Ever since lawmakers moved last week to repeal the Federal Communications Commission’s stringent online privacy rules, much has been written about online privacy. The conversation is just starting in earnest. The discussion has focused on the lack of consumer privacy that will likely result from Internet Service Providers (ISPs) not having to get permission from customers before collecting and sharing their web browsing history, app usage and geo-location.
In using online services and products, users give up aspects of their privacy, and that seems to be acceptable up to a point. But how do you know you are not crossing that line? This week I posted on the Digital Governance Blog my thoughts on sound data collection practices for organizations. It is a good starting point if you are doing any data collection through digital channels including web, mobile, social, email, and customer relationship platforms.
As we have learned time and time again, the right to online privacy is evolving. However, we can build a relationship of trust with online prospects and customers, and interact with integrity.