Krautreporter’s Engaged Journalism Playbook
Simple and practical instructions to help you build a sustainable future for your independent publication. Give your users a voice, earn their trust and eventually their financial support. This is how your readers will become trusting members — not because they have to, but because they want to.
Krautreporter is a member-funded magazine in Berlin, Germany. Our editorial mission is to help our members to understand the world better. We deliver on that mission by publishing original background pieces every day covering politics and economics to social life. Our focus is engaged journalism: we work in close contact with our members, asking them for input, expertise, and contacts in the reporting process.
This playbook has been created as part of the European Journalism Centre’s Engaged Journalism Accelerator. Thanks to the EJC’s support, we were able to conduct research on our members and develop new pathways for audience engagement.
The playbook is intended to provide other membership news outlets with insights from the experience Krautreporter has gained over the last five years, as well as guidance on how to build members’ trust. You can download the Engaged Journalism Playbook (PDF) here.
At Krautreporter we are building new things to make surveys work as a tool for membership growth. Are you interested in that? Then leave me your contact details and access our newest developments.
Layout and illustrations: Sharon Walsh.
