KrazyBee — The front camera of eCommerce for college students

Karthikeyan Krishnaswamy
KrazyBee
Published in
3 min readNov 29, 2017

Innovation in the Technology space has brought a major change in our daily lives over the past few years. I remember how photography used to be in 2007 (precisely 10 years back) when I started college. My dad got me this new Nokia N72, a phenomenal Symbian smartphone back then, with a 2 MP rear camera. During those days, the whole idea of clicking pictures from a phone itself was quite cool, and I was obviously gung-ho about it. In fact, all my college memories were captured in that phone itself.

Nevertheless, the domain of photography (or rather let me be more specific, smartphone photography) has changed drastically ever since. And I’m not just talking about the higher megapixels that today’s smartphone cameras have on offer. One breakthrough hardware innovation that has led to this tectonic shift is the front camera feature in smartphones. From a functional perspective, it might be just another camera in a phone. However, from a usability point of view, it has made the experience of photography a lot of more engaging, and more importantly, flexible. One nowadays, can not only be more aware of the kind of photographs that they are clicking of themselves (they can click their own photographs and simultaneously know how the photograph would look like), but also be more independent in terms of getting themselves clicked (they don’t have to rely on a third person to click good photographs of themselves). I’ve seen so many travelers use the selfie stick effectively to take their own pictures while backpacking. In short, with the advent of front camera, photography is now simpler, smarter and more independent.

Another behavior of college students that has drastically changed in the past 10 years is the ecommerce purchase. I hardly remember shopping anything online while I was at college. It was almost an alien concept, which required some getting used-to by the time I passed out. But now, online is almost an implicit adjective whenever one mentions the word purchase.

This is where I’d like to introduce yet another front camera. A camera that gives you the same level of flexibility, the same amount of independence & freedom, and the same quantum of efficiency & effectivity. However, the front camera I’m talking about is not in the domain of photography. Rather, it is in the domain of online purchases. It’s called KrazyBee.

KrazyBee is a platform which is built exclusively for college students in India. It helps you in your online purchases, and makes it simpler, smarter, and more efficient, just like the front camera does to photography. It allows you to purchase anything from any ecommerce website, at an amount that you’re are comfortable paying upfront. Yes, you read that right. Wondering what about the remaining amount? Well, you don’t have to worry about that for now, since KrazyBee will take care of it, and you can pay us back later in easy monthly installments. The monthly interest that you pay is hardly worth a single meal in your canteen. It is simple, because it helps you get your purchase just in a couple of clicks. It is flexible, because it gives you the freedom to choose the purchase source (the website from where you want to purchase), your down payment (the amount you pay upfront) and your tenure of repayment. And it gives you independence, since now you don’t have to rely on your parents and friends to make any purchase. Sounds cool, right?

So, next time whenever you want to buy the latest smartphone, or get yourself the coolest electric guitar in the market, or gift your girlfriend that red top or your boyfriend that smartwatch that’d take them to cloud nine, you know which website to head for. It’s not just a bee, it’s KrazyBee, and it is here to stay and deliver your dreams to you in a package of happiness!

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