Aditya Bhamidipaty, Founder and CEO of FirstHive, joins Sasha on Moving Mountains. His stewardship of FirstHive has empowered it to be among the first to incorporate machine learning into customer data profiling. Founded in 2016, FirstHive has customer deployments in some of the leading BFSI, FMCG, and manufacturing enterprises across the US and the Indo-Pacific region.
FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. (viz. ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.) It integrates with all the customer touchpoints deployed by a brand to pull in data to a single interface and build rich customer profiles which can be grouped into relevant, intelligent cohorts. FirstHive also supports creation and execution of customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram. Its advanced customer journey orchestration capabilities enable a marketer to use behavioral triggers from a particular channel to initiate an action in another channel. All this while providing complete visibility through comprehensive dashboards and analytics, and ability to steer the campaigns, in real-time. Credit: F6S
Listen to Aditya’s latest interview on iHeartRadio here.