KU Business
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KU Business

KU School of Business research highlights of 2016–17 academic year

The University of Kansas School of Business takes great pride in the quality of its faculty. With engaging teaching styles and progressive research agendas, KU business faculty drive the school’s academic reputation.

Faculty members focus on topics that have lasting effects on economic and business ideology. As a result, KU School of Business faculty continue to publish regularly in top academic journals and serve as experts in national media.

Below is a selection of some of the prominent research by KU School of Business faculty from the 2016–17 academic year:

A study co-authored by Mazhar Arikan, associate professor of supply chain management, found that baggage fees can improve departure performance of U.S. airlines in addition to boosting revenue. The study could have implications for future research about how the unbundling of airline services influences the performances of operations. The research, “Do Bags Fly Free? An Empirical Analysis of the Operational Implications of Airline Baggage Fees,” was published online in the journal Management Science.

Research co-authored by Scott Bronson, associate professor of accounting, explores why international cross-listed companies face higher audit fees. The study found that audit effort is nearly as important as litigation cost in explaining the higher audit fees associated with foreign cross-listed firms. The study, “Audit Fee Differential, Audit Effort, and Litigation Risk: An Examination of ADR Firms,” was published in the journal Contemporary Accounting Research.

Jill Ellingson, professor of human resource management and Dana Anderson Faculty Fellow, served as co-editor of a book that examines how learning takes place in the workplace today by focusing on the phenomenon of autonomous learning — methods that employees engage in to acquire skills and advance their knowledge outside of formal training and development programs. The book, “Autonomous Learning in the Workplace,” is part of the prestigious SIOP Organizational Frontiers Series.

A study led by Tom Kubick, assistant professor of accounting, found that geographic proximity to Internal Revenue Service offices makes it more likely public companies will face an audit, but those companies also engage in greater tax avoidance. The study found one exception — companies in close proximity to an IRS industry specialist engage in less tax avoidance. The study, “IRS and Corporate Taxpayer Effects of Geographic Proximity,” was published in the Journal of Accounting and Economics.

Research co-authored by Jessica Li, assistant professor of marketing and consumer behavior, found that the level of smile intensity in marketing photos influences consumers’ perceptions of competence and warmth. This can lead to varying results depending on the context of the service the marketer is providing. The article, “Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence,” appeared in the Journal of Consumer Research.

Li also co-authored a study that found consumers in dominant collectivist cultures, such as India or South Korea, are more likely to support corporate social responsibility initiatives from brands based in their own country. The research could be beneficial to firms looking to globally expand into developing markets. The findings, “Doing Good in Another Neighborhood: Attributions of CSR Motivations Depend on Corporate Nationality and Cultural Orientation,” were published in the Journal of International Marketing.

A study co-authored by Noelle Nelson, assistant professor of marketing and consumer behavior, documents both how and when consumers attribute the meaning of a visual element to their broader environment instead of the brand itself. The research builds on literature in visual design, inference-making and intuitive physics to explore both how and when consumers use brand logos to infer the condition of their environment and how this ultimately shapes product-based outcomes. The study, “When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products,” was published in the Journal of Consumer Research.

Nelson also was the lead author of a study about working memory and satiation. The findings show that people with larger working memory capacities encode information more deeply and, therefore, feel satiated more quickly and tire of experiences faster. The study, “Remembering Satiation: The Role of Working Memory in Satiation,” appeared in the Journal of Consumer Research.

Read more about this research and other research by KU School of Business faculty at business.ku.edu.

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KU School of Business

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Stories about the students, alumni, faculty and staff of the University of Kansas School of Business.

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