The Carters for Tiffany & Co : “About Love” Jay Z and Beyonce
A legendary diamond for an iconic love, Tiffany & Co is undergoing a new campaign as this jewelry company’s attempt to rebrand itself for a range-depth younger and more diverse audience.
The glamorous 128.54 carat stone is look just fine around Beyonce’s neck alongside with her beloved husband, Jay Z. To be noted is that Beyonce is a fourth woman and also first Black woman to wear the diamond in over a century.
This campaign will be last in around a year as Tiffany & Co work on several medium to deliver this ads. The main photo of this iconic love bird in front of Basquiat’s Equals Pi (1982) will take over digital Billboard in New York Times. The roll out continues in dubbed About Love as the company celebrate the “most iconic love story of all time”. There is also issued that the campaign closure will be included a short film in which Beyonce feature a classical love song by Audrey Hepburn, Moon River.
Photographed by Mason Poole and styled by June Ambrose and Marni Senofonte, this campaign might be the most luxurious and diverse, campaign for this year as Tiffany & Co showcased the priceless Fancy Yellow Diamond.
