First full-length eBook launch: 1k+ downloads, 500+ upvotes on Reddit

Note, this post was originally published on Kuma Learn’s blog.

In the past week (10 May), I posted another couple of free Kuma Learn mini-eBooks as well as a full-length (paid) eBook on Reddit’s /r/LearnJapanese community. It didn’t get as much attention the first launch of mini-eBooks in January but it was great to see the concept being validated. Thank you for your support and contributions. 🙏 Here, I share some of my learnings and highlights of the launch.

The stats

All stats are aggregated and not visitor-specific.

Again, the support on Reddit was strong:

• 500+ upvotes
• Almost 100% upvoted
• There were 1.7k+ downloads
• 200+ visitors checked out www.kumalearn.com

These figures compare less well against January’s launch but I appreciate every download and upvote! Where the launch performed comparatively better was downloads on store.kumalearn.com.

By no means a huge launch but I’m very glad that this many people found it worthwhile. 🙏

What did we learn?

Last time, in January, there was lots of feedback and I was fixing the mini-eBooks I’d just launched in real-time. This time, the eBooks were more refined, perhaps with less need for small tweaks.

What I learned instead this time around is that “learning Japanese vocabulary with pictures” provides a strong foundation to build other things on top of. Learning Japanese doesn’t end with a picture dictionary. So, I will be exploring and creating alternate resources over the coming months.

Thank you

I hope you enjoyed this post. 😊

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Please feel free to reach out to me at mario@kumalearn.com if you have any comments or feedback. You can follow Kuma Learn on Twitter, Instagram.