Email Marketing vs Whatsapp Marketing: Choose the Best

The conversational platform has proposed a completely brand-new dimension to today’s business world. These platforms offer limitless possibilities, from reaching your target audience to nurturing leads and boosting revenue. Marketing strategies are also becoming more modernized and challenging. So, in order to thrive in this competitive market, every company must maintain an active presence on at least one conversational platform.

The digital age has led to the rise of a plethora of conversational platforms. However, email marketing and WhatsApp marketing, two of the most talked-about platforms, remain at the top of the list of options. In this situation, determining a “one-size-fits-all” solution has become a critical task for all businesses. And we’re here to aid you by providing detailed insights about these two platforms and determining which one is lucrative. Let’s see who comes out on top.

Why Email Marketing?

Despite the proliferation of new age marketing tools, email marketing is yet one of the most cost-effective and efficient marketing strategies. Email, as a pioneering tool in digital marketing, has been used by businesses for decades to send promotional emails. Emails are widely used to drive sales by sending out promotional offers, nurturing leads, and appending strong CTAs (Call To Action).

Email has many beneficial features that have led 84% of B2B marketers to choose it as their primary marketing channel. Moreover, 74% of marketers claimed that email is vital to the growth and success of their business. Despite the abundant potential benefits, email isn’t all sunshine and rainbows. It, like any other platform, has its own set of upsides and shortcomings, which are listed below.

Pros

• Email marketing is scalable, making it ideal for all audience sizes, from small groups to large audiences.
• It offers a slew of options for sending personalized emails. Options such as adding name tags, sending milestone emails, and many others can engage customers and enhance customer retention.
• With email marketing, you can segment your audience and send targeted emails based on various parameters, such as age, gender, geography, and others.
• Images, gifs, videos, and custom design layouts can be attached to your emails to make them appear more inviting and professional.
• Email marketing allows you to track your progress and set goals. You can obtain a detailed analytics report that includes the open rate, click through rate, engagement, time spent on email, and so on.
• Emails are a highly safe and secure platform to interact with your audience directly and with more control.

Cons

• If your email does not adhere to data privacy rules and regulations, it may be flagged as spam or junk by automated software.
• The likelihood of your mail going unnoticed is quite high due to the frequent delivery of numerous marketing emails.
• Static emails will experience sizing and visibility issues when viewed across various devices and service providers.

Why WhatsApp Marketing?

WhatsApp, as a prominent messaging app across the globe, has proven to be an excellent platform for marketing as well. According to recent surveys, using messaging apps makes over 66% of people feel more connected to a brand. WhatsApp, as one of the third most popular social media platforms, is a foolproof way to build long-lasting and credible relationships with clients.

WhatsApp’s three versions — Basic, Business, and Business API — have enabled both consumers and businesses to take full advantage of all available features.

WhatsApp marketing, as an affordable marketing channel for all business sizes, can act as a powerful magic bullet to boost your sales. Let’s take a look at what it has to offer a business, as well as its limitations.

Pros

• WhatsApp is a highly engaging platform for 1–1 and personalized conversations with clients.
• It helps you create groups with your target audience and broadcast messages to groups or individually
• WhatsApp strengthens friendly conversations by incorporating GIFs, images, videos, emojis, and audio.
• With high levels of data security, privacy, and end-to-end encryption for all conversations, WhatsApp is a highly reliable option.
• Unlike emails, your messages have no chance of being marked as spam or junk mail.
• It aids in offering instant solutions by enabling automated responses, real-time customer support and services.
• A user checks WhatsApp more than 23 times per day on average, indicating that your message will never go unnoticed.

Cons

• You will not receive advanced analytics such as time spent or click through rate, but you will know whether or not the person read the message.
• WhatsApp is unavailable in countries like China, Syria, Qatar, North Korea and UAE (available with limitations).

Statistics Comparison

I believe you now have a strong insight of both marketing channels. WhatsApp marketing is unquestionably successful, which makes it more beneficial for a business in every aspect, from affordability and convenience to boosting revenue. Now it’s your turn to maximize WhatsApp marketing strategies and significantly skyrocket your sales.